CLASSY
When you buy a tin of Nivea cream, you are buying a small work of art. That has nothing to do with the content: The tin itself shines a monochrome blue as if it had been painted by Yves Klein himself. Klein used this colour to represent the universe. Nivea says that blue is its traditional colour. Be that as it may, the tin is a collector's item.
Nivea cream tin
anonymous designer, 1925.
anonymous designer, 1925.






