For the most part, the French speak French all over the world, self-assuredly and as if it were the most natural thing in the world. But they might well offend their conversation partners by doing so. The Germans, on the contrary, are all too happy to forgo using their native language for international contacts.
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The project, “The Role of Multilingualism in the Economy” is conceived as a source of innovation for initiatives seeking to programmatically integrate multilingual orientation in business policy –with special focus on content, method and organisation.
