Themes

MEETINGS

18-19 June 2015
BRAINSTORMING SESSION

2-3 July 2015
BRAINSTORMING SESSION

22 September 2015
DIALOGUE MEETING

15 October 2015
DIALOGUE MEETING

25-26 February 2016
BRAINSTORMING SESSION

26 April 2016
DIALOGUE MEETING

17-18 March 2016
BRAINSTORMING SESSION

29 April 2016
DIALOGUE MEETING

14-15 June 2016
BRAINSTORMING SESSION

15 September 2016
BRAINSTORMING SESSION

    EUROPEAN YEAR OF CULTURAL HERITAGE
    Special Call: "Voices of Culture and Heritage"

    What is the 2018 European Year of Cultural Heritage?
    Why a Special Call "Voices of Culture and Heritage"?

    The 2018 European Year of Cultural Heritage (http://ec.europa.eu/culture/news/20160830-commission-proposal-cultural-heritage-2018_en) will promote heritage as a shared resource for our future. The Year will be managed by the European Commission, with the active participation of cultural heritage organisations and other culture sector stakeholders including trans-national cultural networks, NGOs and cultural organisations.
    The European Commission is keen to promote and facilitate the participation of as many stakeholders as possible. In this context, we are launching a Special Call "Voices of Culture and Heritage", with two objectives:
    1. to identify a group of about 30 European representatives of the cultural and cultural heritage sector to take part in a series of meetings with the European Commission to exchange about the implementation of the Year ; and
    2. to create a database of cultural and cultural heritage sector organisations who would like to be kept informed about the Year’s activities, at European and national levels.
    Further information about the process can be found under the section “About the Theme”.

    Who can apply?

    The call is open to representatives of professional organisations, cultural institutions, non-governmental organisations, European networks and foundations which have strong expertise in the field of cultural heritage and are willing to become involved in the activities of the European Year of Cultural Heritage 2018. The call is also open to organisations in the field of culture more broadly, who would like to play a role in the Year. Applicants must be based in one of the 28 EU Member States. Participants will be selected according to the following selection criteria:

    • Content and breath of work programmes your organisation has completed/is carrying out on cultural heritage
    • Your organisation’s experience of cultural heritage representation and outreach at European level
    • Your vision for the 2018 European Year and the actions your organisation plans to implement, if any. (Please note this does not imply receiving EU funding. The objective of this criterion is to find out whether your organisation has concrete activities in mind that it could carry out during EYCH, relevant to the objectives of the Year.)

    About the Theme

    2018 will be the European Year of Cultural Heritage (EYCH).
    The overall objective of the Year is to encourage the sharing and appreciation of Europe's cultural heritage, to raise awareness of our common history and values, and to reinforce a sense of belonging in a common European space.

    In keeping with the objectives of the European Commission (https://ec.europa.eu/priorities/index_en) European Agenda for Culture (http://ec.europa.eu/culture/policy/strategic-framework_en), the Year will also highlight the social and educational value of heritage, its contribution to jobs and growth, and its role in raising the profile of the EU in the world. As with other European Years, the 2018 European Year of Cultural Heritage will be implemented through information and promotion campaigns, events and initiatives at European, national, regional and local levels. Other measures will include the sharing of experience and good practice.

    At national level, the Year will be implemented by national coordinators who are currently being designated by EU Member-States.

    For the 2018 European Year of Cultural Heritage (EYCH), the Commission has decided to launch a special call under its Voices of Culture programme (structured dialogue with civil society on culture), entitled "Voices of Culture and Heritage". The aim of this call is to open a dialogue with civil society and stakeholders active in the field of cultural heritage and allow for an exchange of information on ideas and activities planned during the European Year of Cultural Heritage 2018, both by the EU and by the involved stakeholders. In contrast to the other Voices of Culture calls, the 2018 EYCH special call will include up to 6 physical meetings of the Voices of Culture and Heritage Group, to be held in Brussels (a maximum of three in 2017 and up to three in 2018).

    This call is open to organisations working in the field of cultural heritage and culture more broadly, who are willing to share their expertise and ideas in a dialogue with the European Commission. The EYCH 2018 special call will be open from 30 January 2017 to 20 February 2017. The European Commission will select around 30 organisations, who will each be invited to send one representative to participate in the dialogue meetings in Brussels.

    As the number of participants at meetings must necessarily be limited (for reasons of practicality and effectiveness), we would also like to use the special call "Voices of Culture and Heritage" to create a broader database of cultural stakeholders interested in the activities of the Year. Organisations not selected to attend the dialogue meetings, or not interested/able to attend such meetings, may therefore apply to become part of a broader stakeholder network. Organisations in this network would be kept regularly informed about EYCH activities, and, if certain conditions are fulfilled, be able to use the visual identity of the EYCH for their own related activities. It will also be possible for organisations to join this network later on, as the Year gathers momentum.

    Practical information

    The European Year of Cultural Heritage - Special Call "Voices of Culture and Heritage" will encompass six physical meetings in Brussels (maximum three in 2017 and up to three in 2018), comprising one day each. It is expected that in 2017 the group will meet in April, September and end November (all dates to be confirmed). Travel, hotel and food expenses will be covered by the European Commission.

    Apply

    The call for the Voices of Culture and Heritage is now closed. We will inform applicants of the results in March 2017.

      SKILLS, TRAINING AND KNOWLEDGE TRANSFER: TRADITIONAL AND EMERGING HERITAGE

      About the Theme

      The European Commission has decided to open a Structured Dialogue with some selected stakeholders on the topic "Skills, Training and Knowledge Transfer: traditional and emerging heritage".

      The Commission Communication of July 2014 (Towards an integrated approach to cultural heritage for Europe: http://ec.europa.eu/culture/library/publications/2014-heritage-communication_en.pdf) highlighted the many challenges that the heritage sector is facing: increased risk of destruction due to natural or man-made hazards, decline in participation in traditional cultural activities, digitisation and online accessibility of cultural content which is shaking up traditional models and transforming value chains.

      While European expertise in heritage preservation and conservation is well renowned, the combined effect of the age pyramid and cuts in public budgets are affecting the transmission of knowledge and skills to the younger generations. This is true both for the tangible and the intangible cultural heritage. A lack of high-level professionals in "traditional" occupations is already predictable, therefore it is important to explore possible responses to short, medium and long terms, especially as the cycle of professional preparation (training, learning, experience) in these areas is often very long.

      This happens while the international demand for specialized, technical or administrative training in the whole chain of heritage skills is constantly increasing, including the reception and training of foreign professionals. Thus, it is urgent for Europe to consider the responses to enhance, promote and protect all these traditional, technical and professional skills.

      Moreover, the new integrated and participatory approaches require that the heritage sector develops new professional skills, in order to innovate management and business models, attract new audiences and be able to negotiate with the many stakeholders and authorities involved in the valorisation and preservation of cultural heritage sites, traditions and living expressions. New skills and competences are also needed to make better use of the new technologies to preserve heritage, and enhance the visitor experience in heritage sites and museums.

      These challenges all need to be addressed to ensure the sustainability of Europe's cultural heritage. The 2015-2018 Work Plan for Culture identifies cultural heritage as one of its four key priorities. In this context, a specific attention is given to capacity building for heritage professionals and to the transmission of traditional skills and know-how in emerging professions, including in the context of the digital shift. To pursue this aim an Open Method of Coordination (OMC) expert group has been established over the period 2017-2018, to map existing schemes and identify emerging skills and training needs in the tangible, intangible and digital cultural heritage field. Moreover a specific focus on specialised skills, knowledge management and knowledge transfer in the cultural heritage sector, including the implications of the digital shift, is among the objectives of the European Year of Cultural Heritage 2018.

      In order to complement the reflection on this topic and to assess the needs of the cultural sector in this field, the European Commission would like to hear the voice of the cultural sector on these important issues.

      Therefore two meetings (a brainstorming and a dialogue) will be held in 2017 to discuss these topics. The dialogue will be structured around the following main questions; however it will be open to participants to propose additional or different issues to focus on during the meetings and in the final report of the process:
      1. What are the boundaries of "traditional" and "emerging" (tangible, intangible and digital) heritage professions?
      2. What are the current challenges in the transmission of traditional knowledge faced by the heritage sector? Could you provide examples of how these challenges have been addressed and overcome by the cultural sector?
      3. What are the skills and training needs related to the "emerging" professions, including those concerning the digital shift? Could you provide examples of how these needs have been faced by the cultural sector?
      4. In what way is the sector professionalised? What structures are currently in place to deliver professional practitioners in the heritage sector?
      5. What is needed to enhance/develop capacity-building for cultural heritage and professionals?

      Brainstorming session
      15-16 June 2017 – Brussels/Belgium

      What is it about?
      The Brainstorming Session on SKILLS, TRAINING AND KNOWLEDGE TRANSFER: TRADITIONAL AND EMERGING HERITAGE represents the opportunity for a group of around 35 European civil society stakeholders in the cultural sector to exchange ideas on this topic and to present these to the European Commission. The group will brainstorm on 15-16 June 2017, and then have the opportunity, in September 2017, to discuss the main ideas (to be summarised in a Brainstorming Report) with the European Commission at a Dialogue Meeting in Brussels.

      Calendar:

      1. Applicants will be informed whether they have been selected, based on the criteria below, or not, by March 2017.
      2. The selected participants are requested to come mandated by their organisation/network to the Brainstorming Session on 15-16 June 2017. Part of the preparation expected from participants in the Brainstorming Session will be to answer the questions under the theme description in cooperation with their network and peers. The answers will then be summarised into a paper, which will be a starting point for discussion on 15 June 2017.
      3. The Brainstorming Session is a short gathering of a day and a half, which serves as an opportunity for the cultural sector to brainstorm together and structure the ideas they would like to convey to the European Commission at the Dialogue Meeting at a later stage.
      4. The summary of the discussion will be compiled in a Brainstorming Report, drafted by volunteers from the group of participants itself during the meeting. The Brainstorming Report will be finalised remotely in collaboration with the whole group between the Brainstorming Session and the Dialogue Meeting.

      Who can apply?

      The call for applications is now closed. We will inform applicants of the results in May 2017.

      Practical information

      The Brainstorming Session will take place over a day and a half on 15-16 June 2017. Voices of Culture will book and cover the costs of your travel and accommodation, according to the budget and regulations provided by the European Commission. Please take into account that your travel and accommodation will be booked based on cost and time efficiency; economy class only and one to maximum two nights of accommodation, depending on your city of departure/return in relation to the start and end of the Brainstorming Session.

      Please note that local transfers to and from airports or train stations at place of departure are at own expenses, unless otherwise agreed in writing with the organisers prior to confirmation of bookings and only if you do not reside in the city of departure or your return destination. To contribute to local transport, subsistence and any other expenses that may arise within the city where the brainstorming session takes place, you will receive an amount of 45 Euros in cash upon arrival in the venue.

      If the selected participant cancels or requires changes in the booking of travel and accommodation after confirmation, the organisers reserve the right to invoice any additional expenses to the expert, except if such a situation occurs due to events proved to be outside his or her control. In this case, the organisers are open to discuss and facilitate any additional requests or suggestions, within reasonable limits, in relation to the budget provided by the European Commission and subject to agreement in writing prior to the execution of the Brainstorming Session.

      Application Form

      To prepare the application and to enable a consultation process with your network(s), you will find the application form in word format here. The application form has to be filled online. No other way of applying will be accepted.

      To apply, please click here.

      Deadline for completing the application form is 14 March 2017.

        THE ROLE OF CULTURE IN PROMOTING THE INCLUSION OF REFUGEES AND MIGRANTS

        About the Theme

        In October 2015 EU Heads of State agreed that tackling the migration and refugee crisis is a common obligation which requires a comprehensive strategy and a determined effort over time in a spirit of solidarity and responsibility. In November 2015 Member States’ Culture Ministers debated the issue, and agreed that after providing for migrants' and refugees' immediate needs, the focus needs to turn to their social and economic integration. They agreed that culture and the arts have a role to play in the process of integrating refugees who will be granted asylum status, to help them to better understand their new environment and its interaction with their own socio-cultural background, thus contributing to building a more cohesive and open society.

        EU Culture Ministers also agreed to create a new working group of Member State experts in the context of the migration and refugee crisis, to explore how culture and the arts can bring individuals and peoples together and increase participation in cultural and societal life. This work will build on the 2014 Expert Group’s Report on the Role of Public Arts and Cultural Institutions in the Promotion of Cultural Diversity and Intercultural Dialogue.

        The European Parliament is currently preparing its own report on intercultural dialogue, led by Julie Ward MEP, for adoption in early 2016.

        To deliver on European and national political commitments, activities at local level are vitally important, particularly those led by arts and cultural organizations working at grass-roots level.

        The Commission would now like to hear the views of organizations working in communities - in the field of culture and beyond, including NGOs combatting racism and xenophobia. The Commission is therefore very happy that cultural organizations also identified the issue of the inclusion of migrant as top theme to be discussed in the consultation on the open theme under the structured dialogue in the field of culture. A total of 322 organizations across Europe voted in the online consultation to define this fifth (and final) theme of the 2015-2016 structured dialogue "Voices of culture"

        Two meetings will be held in 2016 to discuss the issue (brainstorming and dialogue meetings), in which it is proposed to structure discussions around three questions, set out below:

        1. Which 5 recent initiatives in Europe (or elsewhere) best demonstrate the successful role of culture in promoting the inclusion of refugees and migrants? What have been the key success factors in these initiatives?
        2. What are the best ways to organize cultural activities to promote the inclusion of refugees and migrants – immediately on arrival (first six months), and in the longer term (after six months – the normal time limit for asylum procedures in the EU)?
        3. What are the 5 strongest arguments which can be made by civil society, on why and how to use culture to promote the integration of migrants and refugees? How should these arguments be framed, to justify investment in culture?

        It will be open to participants to propose additional or different issues to focus on during the meetings and in the final report of the process (though we suggest the group should not prioritise the issue of culture in shared public spaces, on which separate discussions are being held).



        Brainstorming session
        14-15 June 2016 – Brussels/Belgium

        What is it about?
        The Brainstorming Session on the role of culture in promoting the inclusion of refugees and migrants represents the opportunity for a group of 35 European civil society stakeholders in the cultural sector to exchange ideas on this topic and to present these to the European Commission. The group has brainstormed on 14-15 June 2016, and then had the opportunity, in September 2016, to discuss their main ideas) with the European Commission at a Dialogue Meeting in Brussels. You can download the agenda and the list of participants.

        Calendar:

        1. Applicants will be informed whether they have been selected, based on the criteria below, or not, by March 2016.
        2. The selected participants are requested to come mandated by their organisation/network to the Brainstorming Session on 14-15 June 2016. Part of the preparation expected from participants in the Brainstorming Session will be to answer the questions under the theme description in cooperation with their network and peers. The answers will then be summarised into a paper, which will be a starting point for discussion on 14 June 2016.
        3. The Brainstorming Session is a short gathering of a day and a half, which serves as an opportunity for the cultural sector to brainstorm together and structure the ideas they would like to convey to the European Commission at the Dialogue Meeting at a later stage.
        4. The summary of the discussion will be compiled in a Brainstorming Report, drafted by volunteers from the group of participants itself during the meeting. The Brainstorming Report will be finalised remotely in collaboration with the whole group between the Brainstorming Session and the Dialogue Meeting.

        Brainstorming Report

        The present report is the result of the discussion with the European Commission. This document has been drafted and edited principally by six of the participants (listed below), coordinated via online digital means and in close consultation with all 33 participants who provided support and feedback (see list of participants in annex):
        Jozefien De Bock
        Nicole Deufel
        Elena di Federico
        Rosanna Lewis
        Jenny Siung
        Michael Walling

        Dialogue Meeting

        The participants of the Structured Dialogue on “THE ROLE OF CULTURE IN PROMOTING INCLUSION IN THE CONTEXT OF MIGRATION” met representatives of the European Commission on the 15th of September 20156. You can download the agenda and the list of participants.

          PROMOTING INTERCULTURAL DIALOGUE AND BRINGING COMMUNITIES TOGETHER THROUGH CULTURE IN SHARED PUBLIC SPACES

          About the Theme

          In its current Work Plan for Culture (2015-2018), the Council of the European Union continues to prioritise European work on intercultural dialogue. This is an ongoing political commitment in follow-up to the 2007 European Agenda for Culture, where intercultural dialogue was a key theme, the 2008 European Year of Intercultural Dialogue, and the 2014 Report on the Role of Public Arts and Cultural Institutions in the Promotion of Cultural Diversity and Intercultural Dialogue, produced by Member States’ experts under the Open Method of Coordination (OMC). The European Parliament is currently preparing its own report on intercultural dialogue, led by Julie Ward MEP, for adoption in early 2016.

          The 2014 OMC report included many informative examples of good practice, and the following recommendations to cultural institutions:

          • declare commitment [to diversity and dialogue, preferably through an explicit strategy]
          • programme quality art for all [rather than “add-on” activities for target groups]
          • take into consideration non-users [through contacts with communities and NGOs]
          • act locally (including with community “ambassadors”)
          • focus efforts to reach new audiences on the young [including through new technologies]
          • think outside the box, act outside the walls [to reach people who do not enter cultural institutions]
          Two years on, as part of our renewed structured dialogue on culture with civil society, we would now like to hear more about intercultural dialogue from interested civil society organizations - in arts and culture and beyond, including NGOs representing minority groups.

          The specific theme we would like to discuss now is how to use culture in shared public spaces to promote intercultural dialogue and bring communities together. The last recommendation above, from the 2014 Report, is particularly relevant to this theme.

          Once applications from civil society have been received, and participants selected, we propose to send out a questionnaire with three initial questions, to gather information. These will be a. What are the best forms of cultural activities to promote dialogue and bring people together, and why (with evidence where available, for this and subsequent questions)?
          eg theatre, dance, music, poetry, visual art, heritage, film, literature, other genres / combinations?
          b. What kinds of shared public spaces are being or might be used (beyond “cultural” spaces like museums, libraries, theatres, heritage sites which were already considered in the OMC report)? What are their particular advantages / disadvantages?
          eg streets, parks, cafés, public transport, schools, hospitals, places of worship, the internet …?
          c. How to identify, engage and motivate different types of people who would not normally participate in the same cultural activities, or even speak to one another?
          eg communication methods - word of mouth, media, community leaders, peer-to-peer; programming choices; co-creation opportunities?

          During the two meetings which will be held as part of the process (the brainstorming and dialogue meetings) it is proposed to structure discussions around three further questions, set out below. It will be open to participants to propose additional or different issues to focus on during the meetings and in the final report of the process:

          1. What would success look like? And what are the best ways to organize cultural activities in shared public spaces to make them successful in promoting intercultural dialogue? eg what kind of organizations / individuals / communities… should lead/ be involved?

          2. Is public funding being used effectively to promote this kind of activity? If so, where / how (specific examples)? If not, why not? Should culture in shared public spaces be a higher priority for limited public funding in relation to intercultural dialogue, or are activities actually more likely to be successful if they are low-budget / no-budget / community-led?

          3. What evidence is there on the effectiveness of the arts and culture in shared public spaces to promote intercultural dialogue, or just to get different people talking to each other?

          Input from civil society on these issues will be very timely, including in relation to the high number of refugees currently arriving in Europe.

          Brainstorming session
          17-18 March 2016, Barcelona/Spain

          What is it about?
          The Brainstorming Session on Promoting intercultural dialogue and bringing communities together through culture in shared public spaces represents the opportunity for a group of 35 European civil society stakeholders in the cultural sector to exchange ideas on this topic and to present these to the European Commission. The group will brainstorm in March 2016, and then have the opportunity, in April 2016, to discuss their main ideas (to be summarised in a Brainstorming Report) with the European Commission at a Dialogue Meeting at Flagey in Brussels.

          Calendar:

          1. Applicants will be informed whether they have been selected or not by January 2016.
          2. The selected participants are requested to come mandated by their organisation/network to the Brainstorming Session on 17-18 March 2016. Part of the preparation expected from participants in the Brainstorming Session will be to send some key messages from their organisation on the topic of “Promoting intercultural dialogue and bringing communities together through culture in shared public spaces”, which will be a starting point for discussion on 17 March 2016.
          3. The Brainstorming Session is a short gathering of a day and a half, which serves as an opportunity for the cultural sector to brainstorm together and structure the ideas they would like to convey to the European Commission at the Dialogue Meeting at a later stage.
          4. The summary of the discussion will be compiled in a Brainstorming Report, drafted by an editorial team appointed by the group of participants itself during the meeting. The Brainstorming Report will be finalised remotely in collaboration with the whole group between the Brainstorming Session and the Dialogue Meeting.

          Brainstorming Report

          The session on “promoting intercultural dialogue and bringing communities together through culture in shared public spaces”, held on 17-18 March 2016 in Barcelona, has provided a space for exchange and discussion between around 35 participants representing the cultural sectors from the EU Member States.

          The present report is the result of the discussion presented to the European Commission at a Dialogue Meeting on 29 April 2016 in Brussels.

          Dialogue Meeting

          The Dialogue Meeting took place on 29 April 2016 in Brussels/Belgium.

            DEVELOPING THE ENTREPRENEURIAL AND INNOVATION POTENTIAL OF THE CULTURAL AND CREATIVE SECTORS

            About the Theme

            The EU's Cultural and Creative Sectors (CCS) have the potential to be a truly transformational sector:
            • For our societies – where our increasingly diverse talent base can, with the right enabling conditions, be mobilised as the next generation of inventors and innovators, artists and makers, technologists and designers. They can power a revitalised economy while enhancing our lives through the social value they generate.
            • For our economies – where our rich mix of creative entrepreneurs working across sectors such as design, software, music, film, crafts and the arts, are increasingly adept at creating new jobs and collaborating to drive innovation and creativity across the whole economy.
            • For our cities and regions – where networks and hubs of creative and cultural activity are helping to reanimate places through the energy, openness and distinctiveness they bring.
            Collectively the CCS provide over 4% of EU GDP, represent just under 4% of the total workforce and are growing at 3.5% per year. In some major cities – such as Berlin and London – the sector is in double figures for GDP and jobs, and its growth outstrips most areas of the economy. Plus in some relatively rural regions, from northern Portugal to central Denmark, the CCS are being supported for their direct economic value but also for the spillover effects they generate to sectors such as tourism, manufacturing and science.

            Indeed, being at the crossroads between arts, business and technology, the cultural and creative sectors find themselves in a strategic position to trigger innovation and spillovers in other sectors. Further developing the entrepreneurial and innovation potential is vital for them in order to further grow and to adapt to a constantly evolving technological and financial environment. The decreases in public funding, the challenges of globalisation, the opportunities of digitisation or the increasing empowerment of audiences have already pushed the cultural and creative sectors to test new approaches and to explore new business models. These innovative approaches can be powerful drivers for the strengthening of cultural diversity and for the development of entrepreneurship, as well as for growth, jobs or social inclusion.

            The European Commission recognises the role of the CCS and the potential they bring, which is reflected in the EU funding programmes. The Creative Europe programme supports activities such as networking, development of new business models and capacity-building. A dedicated loan guarantee facility will be launched in 2016. The COSME programme targets SMEs, with support for internationalisation, innovation and clustering. Plus the structural funds continue to support CCS activities – for infrastructure, skills, clustering, social and market development.

            This is also based on a recognition that we can and must do better – in backing our creative talent to innovate, invent and generate the ideas and business models that will give our economy a competitive edge. To do this requires a coherent and targeted approach – by building an innovation friendly ecosystem to ensure we meet the needs of a sector which, through digitalisation and the dramatic growth of the freelance economy, is going through a period of immense change and considerable uncertainty.

            While the sector shares many of the characteristics of other sectors in terms of access to talent, markets, skills and finance, other factors, which render the cultural and creative sector unique, call for sector-specific approaches. For instance, the small scale nature of business of the sector presents some real challenges (niche support requires careful design; mainstream financial instruments are not tailor-made to fit the profile and needs of the sector). On the other hand, the distinctive profile of the sector also presents strategic opportunities. The enabling conditions need to be adapted for CCS in order to benefit a wider set of knowledge-intensive and innovation dependent businesses.

            If we are to develop effective enabling conditions for the CCS to flourish, it is important to explore a number of questions targeting the innovation potential and entrepreneurial challenges of the sector. The following and more will shape our discussion going forward:

            Q1. ENTREPRENEURSHIP: How to best open up opportunities in the CCS and support creative talent to develop the entrepreneurship and management skills it needs to prosper? What works? What doesn't work?

            Q2. INNOVATION: How new and emerging business models are changing the ways CCS operate, stimulating cultural entrepreneurship and innovation potential of enterprises? What are the most innovative measures to promote entrepreneurship and new business models in the cultural and creative sectors?

            Q3. ROLE OF PUBLIC AUTHORITIES: How support to innovation and entrepreneurship in the cultural and creative sectors by public authorities at local, regional, national and EU level can best respond to the changing needs of the sector? What works? What doesn't work?

            Brainstorming session
            25-26 February 2016, Berlin/Germany

            The Brainstorming Session on developing the entrepreneurial and innovation potential of the cultural and creative sector took place on 25-26 February 2016 in Berlin/Germany. It was attended by representatives from many various fields (architecture, audio-visual, cultural heritage, cultural participation in urban planning, cultural policy making, digital media, education, festivals, music, performing arts, visual arts, youth etc.), but also coming from different types of organisations (art associations, creative business associations, CCS enterprises, higher education institutes, museums, national public bodies, NGOs, research institutes, etc.). You can find the agenda here and the list of participants here.

            Brainstorming Report

            Following the presentation and debate with policy makers in Brussels the group decided to condense the full brain storming report to a short guide to address upcoming challenges, innovative topics and future governance in policies for CCS.

            The document includes proposals for new analysis and new actions.

            You can download it here.

            Dialogue Meeting
            26 April 2016, Brussels/Belgium

            The Dialogue Meeting took place on 26 April 2016 in Brussels/Belgium. It was the occasion for the participants to meet representatives of the European Commission and exchange with them about the topic of entrepreneurship and innovation in the CCS.

              PARTICIPATORY GOVERNANCE OF CULTURAL HERITAGE

              About the Theme

              Participatory governance models and community and local engagement are increasingly felt to be an integral part(1) of culture and heritage policies.

              'Cultural heritage is', as a recent Commission Communication suggested(2), 'a shared resource and a common good'; looking after it must therefore be 'a common responsibility'. The Communication acknowledges that conservation is increasingly 'people-centred. Old approaches sought to protect heritage by isolating it from daily life. New approaches focus on making it fully part of the local community. Sites are given a second life and meaning that speak to contemporary needs and concerns.'

              The digital shift and new forms of social networking and online accessibility enable unprecedented forms of engagement. Museums are increasingly community-oriented, led by people and stories, proposing heritage-based narratives that weave the personal stories of community members into the interpretation of larger historical events(3).

              The adoption of a participatory approach is now well rooted in several EU Programmes, such as the European Capitals of Culture(4). The broadening notion of cultural heritage, encompassing tangible, intangible and digital resources, enlarges the spectrum of ownership, making local engagement and shared responsibility a necessity for sustainable management. Historic cities, towns and villages engage citizens and communities in taking in proper consideration of heritage resources, including those valued by local communities or under-represented areas, in their plans for the future(5). This ensures that their vitality, sense of identity and cultural diversity are kept alive, while generating sustainable growth and employment.

              Effective participatory governance frameworks are increasingly key to facilitating cross-cutting policies, enabling heritage to contribute to different policy areas, including smart, sustainable and inclusive growth by:
              • stimulating active citizenship;
              • increasing trust between public authorities and people;
              • improving the transparency and accountability of public bodies;
              • activating civic participation of people with a migrant background; and
              • fostering social cohesion.
              Although this shift is increasingly accepted, its practical implementation is not always easy to apply. The Culture Ministers of the European Union, in their Council Conclusions of November 2014, therefore invited Member States to develop multi-level and multi-stakeholder governance frameworks and promote the involvement of relevant stakeholders by ensuring that their participation is possible at all stages of the decision-making process. As cultural heritage is one of four priorities in the new Work Plan for Culture (2015-2018), along with accessibility and cultural diversity, it is pertinent that one of the 'Open Method of Coordination' working groups deals with 'participatory governance of cultural heritage'. The aim is to identify innovative approaches to multi-level governance of cultural heritage that involve the public sector, private stakeholders and civil society.

              Building on earlier work of the Commission, UNESCO, ICOMOS, the Council of Europe and other national bodies and suggesting a series of principles for good governance, Shipley and Kovacs (for the Canadian Institute of Good Governance(6)) also underline the need for active 'citizen participation… at all levels of decision-making'; from grassroots initiatives to cultural policy. However, they also highlight the fact that effective participation is dependent on a 'supportive democratic context': one built on a respect for human rights and a rejection 'of discrimination based on gender, race, colour, ethnicity or religion'. The involvement of an active civil society, they suggest, is not only needed to build a sense of 'trust' between stakeholders but also to act as a balance to political power.

              A later, but important, addition to these principles is a recognition that 'the traditions of all those involved' need to be recognised – not just the buildings, historic sites (or prevailing narratives) of the dominant ethnic, religious or cultural groupings. This is a principle that may need to be constantly examined in terms of what we mean by real 'participation' and 'representation'(7) within cultural governance, especially when few countries have a bottom up process for involving local communities in the designation of heritage.(8)

              Arnstein's Ladder of Citizen Participation (1969) offers a model of participation that starts with the passive exchange of information, moves through a more two-way consultation and finally reaches an open exchange of ideas involving real partnership.(9) The challenge for realising genuine participatory governance of cultural heritage is whether the partnership between governments and civil society can move beyond what Arnstein calls 'tokenism' to shared problem solving.

              In this shared problem-solving exercise, civil society often plays the role of promoter or mediator in engaging communities, local population, cultural institutions and stakeholders in innovative approaches to valuing and managing cultural heritage. Their voice is needed in order to explore how a participatory approach may contribute to addressing public resources better, as well as building public trust in policy decisions on heritage management – thereby increasing and balancing social and economic benefits for the territories concerned – and whether more should be done to make full use of the opportunities it opens up.

              This state of affairs could suggest a discussion on the themes of Participatory Governance of Cultural Heritage, focusing on the following set of questions (list not exhaustive):
              • In the context of the described shift, what is the added value of a people-centred and community-oriented approach for quality heritage policies? What are the opportunities to be seized?
              • In the same context, what are the challenges and barriers to be addressed for an effective participation?
              • In order to address challenges, what are the lessons to be learned from existing practices throughout EU Member States?
              • In order to address challenges, what are the lessons that can be drawn from other EU programmes, including the European Capitals of Culture?
              _____________________________________________
              (1) The Third UNESCO World Forum on Culture and Cultural Industries: 'Culture, Creativity and Sustainable Development. Research, Innovation, Opportunities,' shares this aspiration. 'Inclusive economic and social development', it states, 'requires 'transparent, participatory and informed systems of governance for culture (involving) a diversity of voices… in policy-making processes that address the rights and interests of all members of society.'
              (2) Towards an integrated approach to cultural heritage for Europe.
              (3) Nina Simon, The Participatory Museum: http://www.participatorymuseum.org/read/.
              (4) http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52014DC0010.
              (5) https://www.english-heritage.org.uk/publications/knowing-your-place/.
              (6) http://env-web2.uwaterloo.ca/hrcresearch/attachments/519fb740a129b0.53659657.pdf.
              (7) http://conventions.coe.int/Treaty/en/Treaties/Html/199.htm.
              (8) https://www.english-heritage.org.uk/caring/listing/local.
              (9) The Guide to Effective Participation by David Wilcox, 1994: http://www.partnerships.org.uk/guide/.

              Brainstorming session
              2-3 July 2015, Florence/Italy

              The Brainstorming Session on Participatory Governance of Cultural Heritage took place on 2-3 July 2015 in Florence/Italy. It was attended by representatives from a broad range of disciplines, all of whom have a stake in ‘participatory governance of cultural heritage’, this included: academic researchers and practitioners, R&D specialists, museums and cultural heritage administrators and managers, librarian and documentation specialists, and arts professionals from sound, music, opera, dance, and theatre. You can find the agenda Download Symbolhere and the list of participants Download Symbolhere.

              Brainstorming Report

              The Brainstorming Report summarised the discussion held during the Brainstorming Session in Florence/Italy. This document has been edited by an editorial team, coordinated via online digital means. You can download it Download Symbolhere.

              Dialogue Meeting
              22 September 2015, Brussels/Belgium

              The Dialogue Meeting took place on 22 September 2015 in Brussels/Belgium. The Brainstorming Report on Audience Development via Digital Means was presented to the European Commission. The presentation was followed by a discussion on the results.

                AUDIENCE DEVELOPMENT VIA DIGITAL MEANS

                About the Theme

                Accessible and Inclusive Culture – Promoting access to culture via digital means:
                policies and strategies for audience development


                In its Work Plan for Culture (2015-2018)(1), the Council of the EU proposes a key issue to be discussed by Member States during the coming months: ‘What is the impact of the digital shift on audience development policies and the practices of cultural institutions?’

                Possible answers depend, first of all, on definitions or priorities set by audience development (AD) strategies:
                • Informing and attracting audiences is a goal common to almost all types of cultural organisations or content providers, regardless of their size, status (public, not-for-profit, commercial) and programmes;
                • Enlarging audiences is particularly important for newcomers and small organisations, as well as for programmes and institutions that have limited public appeal, are in need of more revenue or have an ageing audience (i.e. less so in cases where institutions already operate at full capacity);
                • Diversifying or ‘democratising’ audiences of cultural organisations is a frequent political goal either at the level of cultural institutions or that of policy makers/funders;
                • Developing a meaningful and more interactive relationship with (diverse) audiences could be understood as ‘audience engagement’, taking place in real or virtual ‘shared spaces’(2) and respecting both the diversity of cultural expressions and artistic freedom;
                • Audience development through co-creation with the audience.
                For these and other AD strategies, digital tools and online platforms provide many new opportunities, ranging from more up-to-date information, to improved usability of, or distant access to, cultural services; better opportunities for interactive communication through blogs, social networks, etc.; discovery and learning about the arts, heritage and socio-culture; or community building, advocacy and the mobilisation of voluntary work.

                Clearly, not all of the new instruments have already been fully explored or are actively being used by arts and heritage institutions throughout Europe. For some of them, digital tools may still be unfamiliar; others struggle with financial and rights issues or see AD marketing strategies based on audience demands(3) and online ‘edutainment’ as a danger to the artistic quality of their programmes, while others sometimes fail to detect online and digital tools as opportunities for ‘quality content marketing’. In addition, conditions for cultural policy making, management, research and evaluation in this domain differ in the EU Member States, e.g. with regard to know-how and financial or human resources(4).

                A different line of discussion could address the audiences for digitised cultural content and genuine digital works. Supported by European, national, regional and local public funds, digitisation has progressed, particularly in the domain of heritage (e.g. digital libraries, museum collections, restoration of films). In the arts and literature, the creation, reproduction and distribution of new works by digital means and the re-mastering of older ones has also turned into a reality, although prompted more by private market forces. As pointed out by expert Divina Frau-Meigs (Sorbonne Nouvelle University, France)(5): ‘The online challenge for cultural diversity and pluralism is not only the protection and promotion of legacy arts and broadcast content but also the fostering of user-generated content and comments, which moves the public from consumption to participation’.

                This state of affairs could suggest a discussion on the themes of Promoting access to culture via digital means: policies and strategies for audience development, focusing on the following set of questions (list not exhaustive):
                • Q1. What are the opportunities to be seized?
                • Q2. What are the challenges to be addressed?
                • Q3. What are the lessons to be learned from existing practices?
                • Q4. Can digital means help cultural institutions reach out to different or less accessible audiences (men/women, young people, seniors, people with disabilities, migrant communities, etc.)?
                • Q5. What are the cultural sector's expectations from public administrations at national, regional and EU levels with regard to cultural audience development via digital means?
                • Q6. What local/regional/national best practices could be shared at a European level?
                _____________________________________________
                (1) 16094/14 adopted on 25 November 2014.
                (2) cf. the Report ‘Sharing Diversity’ on www.interculturaldialogue.eu.
                (3) cf. Arts Council England: Grants for the arts – audience development and marketing (2011 information sheet).
                (4) cf. chapter ‘New technologies and digitalisation in the arts and culture’, www.culturalpolicies.net country profiles.
                (5) at the 10th Conference of Ministers responsible for Culture (Council of Europe, Moscow 2013).

                Brainstorming session
                18-19 June 2015, Amsterdam/The Netherlands

                The Brainstorming Session on Audience Development via Digital Means took place on 18-19 June in Amsterdam, The Netherlands. It was attended by representatives from a broad range of disciplines, all of whom have a stake in ‘audience development via digital media’, this included: academic researchers and practitioners, R&D specialists and transmedia designers, museums and cultural heritage administrators and managers, librarian and documentation specialists, and arts professionals from film, sound, music, opera, dance, and theatre. You can find the agenda Download Symbolhere and the list of participants Download Symbolhere.

                Brainstorming Report

                The Brainstorming Report summarised the discussion held during the Brainstorming Session in Amsterdam/The Netherlands. This document has been edited by three of the participants, coordinated via online digital means and in consultation with all participants by the 3 July 2015:
                • Charlotte Saldanha
                • Dominic Smith
                • Amanda Windle
                You can download it Download Symbolhere.

                Dialogue Meeting
                27 October 2015, Brussels/Belgium

                The Dialogue Meeting took place on 27 October 2015 in Brussels/Belgium. It was the occasion for the participants to meet the European Commission and discuss the results of the Brainstorming Session.