We-Traders exhibition in Madrid finished on Sunday 16 March – during six weeks 19.000 people visited the exhibition and joined the activities at Matadero!
The Madrid We-Traders edition at Matadero finished around a collectively cooked and eaten paella dish!
Now We-Traders travels to Turin where the exhibition will open its doors on 15 May 2014 in the venue of Toolbox Office Lab & Coworking.
More than 2,000 visitors at the opening of the
We-Traders exhibition in Madrid!
Here are some photo impressions from the opening weekend at Matadero. Various activities will take place in the interactive We-Traders exhibition until 16 March.
The countdown has begun: the We-Traders’ first stop is Madrid!
The We-Traders team in Madrid is busy preparing for the opening on 31 January at Matadero Madrid. And the Open Call has enhanced the We-Traders by another initiative: SIEMPRE FIESTA by Andrés Carretero and Carolina Klocker made it – the online community cast the most votes for this concept, making it part of the exhibition. Congratulations!
The exhibition modules have already arrived and are being assembled, the We- Traders and local partners are putting the finishing touches on their work in order to open the interactive marketplace this coming Friday.
From Monday to Thursday, Zuloark is building a chief element of the exhibition – an urban parliament – in a workshop open to all. Taller Omnívoros is providing worktables, information points and recycled chairs, Puesto PEC is preparing the "garden" with a natural air purification system made of plants and on Saturday, 1 February Cocook will open the vibrant market with a collaborative cooking event to which participates only need to bring one ingredient.
With these and many other activities accompanying the exhibition, the Madrid project invites everyone to join the We-Traders platform until 16 March.
Be there for the launch in Madrid and if you can’t make it, you can get updates right here!
Winner Open Call Madrid
How can we gain access to and make use of Madrid’s unused spaces?
Siempre Fiesta (Beti Jai/Always Fiesta)
by Andrés Carretero and Carolina Klocker
We can grasp architecture as a vital act, whereby the architect’s work is to plan environments where people feel comfortable. Like children, we associate playing with making, but also with freely moving our bodies in space.
We chose a very special place for this: the inside lane of FRONTÓN BETI JAI (a “frontón” is a pelota court with only two side walls, “Beti Jai” means “eternal party” in Basque). This old access road to the frontón is now a marvellous “intermediary space” but we have no access to it. It is extremely narrow and long and defined by a curved and a straight wall. It is a secret street slowly being taken over by vegetation and debris. A clearing in the innermost city.
We would like to take an uncomplicated, simple yet radical action. When warm weather arrives we will open this closed street and fill it with SAND. We will create a large urban PLAYGROUND, not with objects, but by converting it into a lively and festive place. The aim is create conditions that allow the children in Chamberí to play.
We want the Beti Jai to once again become – at least temporarily and seasonally – a play space. Where there is always fiesta.
Be a We-Trader: The Open Call Madrid is launched!
Madrid has turned into a huge Swiss cheese. Thousands of rooms and buildings are standing vacant, even in the city center. At the same time, many local groups are desperately searching for affordable spaces to create added cultural, social and political value for the city. Therefore, the Open Call Madrid asks: How can we gain access to and make use of Madrid's vacant spaces?
Anyone can get involved and be a We-Trader! The community will vote on the winning contribution. The chosen concept will be presented at the We-Traders exhibition and the winner will travel to the exhibition in Turin in May 2014. Visit the We-Traders Open Call Madrid here.
We-Traders Madrid – on the road to the exhibition
The first We-Traders exhibition will be launched at the end of January 2014 in Madrid. It is being co-created with the We-Traders, who are presently working hard to make the exhibition an interactive marketplace of ideas.
Video by Gema Segura produced by the Goethe-Institut Madrid for We-Traders.
Comments: Angelika Fitz, Sonja Beeck, Eva Gil, Manuel Pascual, Florian Schmidt, Rose Epple, Rebeca Castellano
Notes from the four We-Traders Forums in Lisbon, Madrid, Turin and Toulouse
Everybody is talking about the crisis, but how is it actually manifested? Have cities changed? Where do We-Traders come from and what unites them? And how can these and other questions be negotiated by the 2014 travelling exhibition? In October 2013, the We-Traders community worked on this at forums in Lisbon, Madrid, Turin and Toulouse. Here are a few pickings from our notes.City and Crisis
“The problem isn’t a capitalist economy, but a capitalist society,” is the diagnosis of sociologist Claus Leggewie at the We-Traders Forum in Lisbon. Maria João Guardão and Maria Tengarrinha from O Espelho see a political and a media crisis. They launched their wall newspaper “the day that Angela Merkel came to Portugal.”
In their city, our co-curators in Turin, Lisa Parola and Luisa Perlo, identify not just the financial plight, but an acute identity crisis. Together with the urban geographer Carlo Salone they are warning about a “disneyfication” of culture in the light of the inflationary festival culture that post-industrial Turin is using to try and reinvent itself. At the Madrid We-Traders Forum, Santiago Eraso, one of those responsible for the 2016 San Sebastian capital of culture, calls for “anti-monumental activities.”
In Madrid, the crisis is directly experienced mainly by young people who cannot find work. Those who create their own jobs cannot find affordable spaces due to real estate speculation. “I can’t afford a proper office in Madrid. If I had more space, I could create new jobs,” reports our co-curator Javier Duero.What are We-Trades?
It is certainly not about interpreting We-Trades one-dimensionally as a reaction to the crisis. “We are tired of the crisis being presented to us as an opportunity; it would be better if there were no crisis,” says Lisbon geographer Jorge da Silva Macaísta Malheiros on behalf of many We-Traders. If at all, it was a missed opportunity says Davide Ziveri from Turin’s Buenavista Social Housing. “I thought now everything will be different with the banks.”
“Are We-Trades reformist projects or do they want a change in the system?” asks Joël Lecussan from Mix'Art Myrys, while his counterparts in Toulouse from Bois & Cie quite pragmatically trust in their doer qualities. “Notre réaction, c’est l’action!” Frauke Hehl from the Berlin workstation initiative advocates continuing to hold the city responsible so that temporary solutions do not become permanent ones.
“We want work that we enjoy and that makes us better,” is how the Walkinn Coop describes its motivation to found a We-Trade. Non-hierarchic alliances and fluid identities play pivotal roles – “We don’t ask who we are, but with whom we can enter a relationship” (VIC) – and collective authorship – “The author of Campo de Cebada is Campo de Cebada.” We-Trades put meaning before profits. “AMAP gave me back my pride in being a farmer. Now, we are feeding people, not markets,” says Alain Gatti of Le Potager de Camille.
A crisis is the saddle point that decides the fate of a city, according to urban planner Sonja Beeck at the We-Traders Forum in Madrid. We are certain that at this point, We-Trades decisively contribute to the success of a city.
We-Traders Forum Madrid
Copyright photo: Gema Segura