Media Coverage 2007

Business Ethics 

Place: Toronto
Event: On the German-Canadian panel discussion "Corporate Social Responsibility - More than a management fashion?" by the Goethe-Institut Toronto

In every culture at any given time there will be some things that remain the same and those that change. Our world is not remaining the same and the practices how we do business also change. Thus ethics in business is a never-ending story that needs to be rewritten occasionally to suit and fit the circumstances.

Nowadays, in a global village atmosphere, it is more than ever apparent that understanding the market place means more than just knowing what the neighbouring country produces cheapest and best and in abundance. (…)

Corporations are involved in international trade and dealings with local people. When is something exploitation and when just good business? When is still ok to just look after profits and when does a corporation have to give back, somewhere, somehow?

This was the subject of a seminar sponsored by the Goethe Institute in the German Canadian Chamber of Trade and Commerce, Toronto. Interesting was the fact that of the several panel members, everyone had a different component to offer on the subject. (… The) Bank of Nova Scotia, is very proud of their policy not to invest in environmentally harmful venues, for instance, and also invest outside of Canada in smaller nations that have a good potential, like Jamaica. (…)

Dirk Matten, originally from Germany, an expert on the subject of ethics, was at hand to speak about that subject. (…)

More then ever an inclusive way of doing business has to be found that is equitable and fair to all parties. Win win situations are the goal these days, a concept that a large part of business people do not understand yet fully and do not quite know how to bring about. (…)

Europe has already a membership organisation for this sort of ethics design. We have not found one here, but there are some business models, such as the Bank of Nova Scotia around and other corporations practice the expanded ethics point of view too, but the public is largely unaware of the philanthropic or ethical actions and behaviour of corporations.

The room at the Chamber was packed with interested listeners. Perhaps it is a good sign that the interest in ethics is rising as much as the profits are. (…)
by Sybille Forster-Rentmeister, Echo Germanica, July 2007

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