Maya Brush – First Life, 2011Multimedia Installation
Maya Brush, a virtual sculpture created on a computer without the benefit of an actual human model but, instead, based on a human ideal, is the most current manifestation of the series of Virtual Beauties that Kirsten Geisler has created since the 1990s. Maya Brush is a beauty made of bits and bytes, whose name comes from the computer programs Maya and ZBrush, which were used over a period of three long years to model the figure in 3‐D. Maya Brush represents the global “Prefab‐Girls,” the standardized and technically designed beauties whose images are propagated through advertising and media.
Since Maya’s birth on February 4, 2011, her activities can be seen live on the Internet around the world. Maya Brush has appeared in newspapers, magazines, and on YouTube videos, and she nurtures her networked existence via her Facebook fan site. For the first time, a fictional character has stepped outside of museums and art institutions, daring to venture “into life.” She will feel just as much at home in the worlds of media publicity and global communications networks as in the museums to which she will keep on returning with her experiences. For the duration of the gateways exhibition, Maya Brush will be a guest in Tallinn, appearing not only in an installation in the Kumu Art Museum, but also in local newspapers together with representatives of the Estonian art and cultural scenes. As a digital model of a networked society, she invites us to share in her life. Her public appearances raise questions about the discrepancy between the real and virtual worlds, but even more importantly, between appearance and reality, and show how permeable these boundaries have become.
Maya Brush – First Life | © Kirsten Geisler