Promoting German

We want to bring German and Germany closer to people in the United States. With this in mind, we offer promotional materials for German, organize contests, initiate our own promotions and make available informational and public relations materials for use in lobbying.

Our promotion programs can help you call attention to German in your school. Check out what we have to offer: especially created to meet the needs of American students of German.

Examples of additional promotion campaigns for German can be found in our central web portal for teachers and students of German as a foreign language:

Promoting German as a Foreign Language

Bridging the World   deutschenglish

German language bridges the world. Experiences and impressions - Be part of it!
 [Goethe-Institut Australia]

E-cards for German   deutschenglish

Promote German with an online-postcard.
 [Goethe-Institut New York]

Pro-Deutsch! Second revised edition 2007   english

Advocacy resources to promote a German program with US educators.
 [Goethe-Institut New York]

The Counselor's Guide to German   english

Downloadable Brochure (PDF, 858 KB) Information for US guidance and career counselors.
[Goethe-Institut New York]

Why German is 4 U

Download SymbolEnglish Brochure (PDF, 349Kb) Sprachflagge
Download SymbolSpanisch Brochure (PDF, 36KB) Sprachflagge