Using Media

Using Media to Promote Your Program

Using Media - Toolkit for Learning German - Goethe-Institut USA ©
Using Media - Toolkit for Learning German - Goethe-Institut USA ©
No one doubts that images and media have become central to communication. So when you promote your program, you should use media in an effective way.  

Use pictures of real people!

Nothing looks better than your students enjoying themselves on the GAPP program. Stock photos and clipart just don’t work well so use images of your students and yourself!

Pictures of places (quality matters)

When using images, use high quality images. Learn how to find high quality images and use only the best quality. Just because it looks good on *your* computer, doesn’t mean it looks good on a poster or in a presentation.

Print Professionally

It is becoming less expensive to print professionally and in color. Using high quality images allows you to print professional posters to promote your program. Web sites can be created easily with tools like Google Sties, or a simple Facebook page can become a great attraction.

Promotional items (discount mugs, café press, or your local printer)

Web sites such as and allow you to easily print your own promotional materials, from mugs, to hats, to shirts. Using your local shirt printer may not always save you a dollar, but it builds community relations and gets out the word that your German program is active.