Mercedes-Benz Buys Naming Rights for New Orleans Superdome
The site of six NFL Super Bowls and home of the New Orleans Saints will be renamed the Mercedes-Benz Superdome, the Associated Press recently reported.
The 10-year naming rights agreement will turn the 36-year-old Louisiana Superdome into the Mercedes-Benz Superdome. The Stuttgart-based German automaker announced the deal on October 4. It will allow Mercedes-Benz USA to have its name associated with championships in college and pro football and men's college basketball over the next 16 months, AP reported.
"The stadium also hosted a Republican presidential convention and a visit from the pope, and once served as a refuge for thousands of miserable victims of Hurrican Katrina," the AP report added.
"A price for the 10-year naming-rights deal was not disclosed," the AP report further stated.
It moreover cited Louisiana Governor Bobby Jindal as underscoring that the deal was between the Saints and Mercedes-Benz, which was not releasing the price to the public.
"Mercedes-Benz also owns naming rights to arenas in Shanghai and Stuttgart, Germany," the AP report adde. "The Superdome is the company's first such venture in the United States."