Shaping Public Taste – Verlag Antje Kunstmann
![]() |
Antje Kunstmann |
The Verlag Antje Kunstmann is no longer a typical women's publishing house. The publishing programme has its own special selection of German and international novels and prose, non-fiction works from the fields of sociology, politics and ecology, sophisticated humour in the manner of the New Frankfurt School and contemporary light fiction for a wide public. It is the mixed programme of a general interest publishing house, but with the very personal and unmistakable Kunstmann touch. 260 titles and 180 authors can be found on the back list. 'BuchMarkt' magazine crowned Antje Kunstmann 'female publisher of the year' in 2006. When asked about her special publishing strategy. Antje Kunstmann replies: "I wouldn't call it a strategy, perhaps more of an attitude. As Kurt Wolff put it so beautifully: the publisher's task is to shape public taste, not run after it slavishly."
Satire ensures sales
![]() |
Greser & Lenz |
This eases the financial situation and makes it possible to cross-subsidize this or that unknown author, create reserves and bridge short lean periods. Humorous literature is an important segment of the programme: you can marvel at and enjoy examples of ex-Federal President Lübke's linguistic gaffes on CD, or Funny van Dannen's satirical poems "News from God" or Bernstein's Superfusseldüse (Super Fluff Nozzle) about the transformation of Germanic world knowledge of a humorous type. The sophisticated humour of the New Frankfurt School is also represented by Robert Gernhard, F.K. Waechter and Chlodwig Poth with various works, and the belligerent satirist Wiglaf Droste with CDs and books
An international network over the years
![]() |
Véronique Ovalde |
An integrated programme
Often, when publishers subdivide their programme into fiction and non-fiction, this is connected with short-term trends in the respective segments. Literature has its tendencies, non-fiction its topical themes. The Antje Kunstmann publishing house has a somewhat different structure: the problems touched upon in ecopolitician Hermann Scheer's objective work on green energy policy, Noam Chomsky's political work on "failed states" - one of the year's most important non-fiction works - and Barbara Ehrenreich's investigative study on the devaluation of work are mirrored in Barbara Gowdy's elephant novel, Véronique Olmi's novel about the mother from the suburbs or Francois Emmanuel's narrative about the work psychologist who suddenly finds himself confronted with the thinking of Nazi holocaust policy. The global dimensions of the integrated perspective of the Antje Kunstmann publishing house reach as far as the Arctic, where Véronique Ovaldé describes the fate of an Inuit woman under the sway of a poison-gas catastrophe. The publisher's strategy has proved its worth over the years, with its own editorial office and ongoing collaboration with tried-and-proven translators, and intends to keep on producing about 20 titles a year of the usual Kunstmann quality.
|
Literature Noam Chomsky: Der gescheiterte Staat. Aus dem Englischen Kollektiv Druckreif-Gockel/Jendricke/Wollermann. 2006, 399 S. Véronique Ovaldé: Alles glitzert. Roman. Aus dem Frz. C Kallscheuer. 2006, 191 S. Barbara Ehrenreich: qualifiziert & arbeitslos. Eine Irrfahrt durch die Bewerbungsindustrie. Aus dem Englischen Kollektiv Druckreif-Gockel/Schuhmacher. 2006, 255 S. Francois Emmanuel: Der Wert des Menschen. Roman. Aus dem Frz. L. Federmair. 2006, 93 S. F. W. Bernstein: Die Superfusseldüse. 19 Dramen in unordentlichem Zustand. 2006, 200 S. Grese&Lenz: Deutschland im Glück. Cartoons. 2006, 285 Seiten Hermann Scheer: Energieautonomie. Eine neue Politik für erneuerbare Energien. 2005, 316 S. Veronique Olmi: Meeresrand. Roman. Aus dem Frz. von R. Nentwig. 2002, 118 S. Lothar Baier: Was wird Literatur? 4 Essays. 2001, 192 S. |
freelance journalist
Translation: Mary-Lou Eisenberger
Copyright: Goethe-Institut, Online-Redaktion
Any questions about this article? Please write to us!
online-redaktion@goethe.de
February 2007












