Jürg Schubiger was born in Zurich in 1936 and grew up in Winterthur, Switzerland. After an apprenticeship as a cardboard cutter, he worked as a gardener and lumberjack, among other jobs, in South Africa, Corsica and southern Spain. Afterwards he worked as an advertising copywriter in Zurich before studying German, psychology and philosophy at the University of Zurich in the 1960s. Between 1969 and 1979 he was active as an editor and publisher while training as a therapist.
Although Schubiger began writing in the 1970s, he did not reach a wide readership until the publication in 1996 of his story collection "Als die Welt noch jung war". Since then he has published a number of other successful children's books.
In 2008 Jürg Schubiger received the Hans Christian Andersen Award for his complete works.
Today Schubiger lives and works in Zurich as a freelance writer and psychotherapist.