Amine Bendriouich is currently living in Morocco, splitting his time between Marrakesh, where he was born, and Casablanca. He started drawing at an early age and became interested in fashion design at the age of 16 as he didn't like the clothes bought for him by his parents. Amine has had previous experience in the world of fashion, working for fashion houses such as Bogart SA. He has also created two of his own fledgling brands, collections from which he has shown at Amsterdam Fashion Week. His t-shirt brand “stounami” is popular with the new cultural scene in Morocco, which enabled him to launch his prêt-a-porter brand “AB” and present it internationally. His aim is to develop a real fashion culture in Morocco.
