Franco-German Creative Hub in Nancy
Oh my Goethe!
The winners of the contest initiative “Oh my Goethe!” developed their start-up ideas at the Franco-German Creative Hub of the Goethe-Institut Nancy. After six months, they presented their results: a music festival concept that transcends national borders, as well as pop-up installations that make public spaces places of dialogue.
By Dr. Esther Mikuszies
Six months after moving into the Creative Hub, the winners of the “Oh my Goethe!” contest are celebrating the end of the first round and presenting the start-up ideas they’ve been working on. With a scholarship from the Métropole du Grand Nancy, they worked in the new co-working space of the Goethe-Institut Nancy. Two start-up consultants from the Strascheg Center for Entrepreneurship assisted them and provided them with skills in entrepreneurship and innovation, such as prototyping, communication and business modelling.
POP-UP INSTALLATIONS AND A CROSS-BORDER MUSIC FESTIVALLightweight, five-metre high pop-up installations with the gold letters OH-M-G! surround the garden where the award winners present their start-up ideas. They were built by Robert Ilgen, who moved to Nancy as an architect for “Oh my Goethe!” and works together with graphic designer Janine Vandamme-Schlimpert. The two got to know each other at the Cultural Entrepreneurship Academy, where 20 candidates played through the stages that each successful start-up goes through, from the idea to product marketability.
With Pop up ma parole Robert Ilgen and Janine Vandamme-Schlimpert want to make public spaces places of dialogue. Their miniature pop-up architecture with the inscription “You can always dream! Dreams of...” is wandering through Nancy. “We want to enliven places and bring the stories, statements and little ideas of the residents to the public square to stimulate discussions,” says Vandamme-Schlimpert. The duo sees their start-up as a service to develop structures for social or cultural events in public spaces.
The OFF KULTUR team, Solène Mangin, Johann Gretke, Camille Renard and Edith Le Goff, aimed to make their Nancy-based festival concept known beyond the country’s borders. They have been organising concerts by up-and-coming musicians in flats and in unusual locations since 2011.