Cultural Marketing

The videos in English and German and are also available with Arabic, English, German and Spanish subtitles.

Birgit Mandel

Birgit Mandel
1/3 Characteristics of Arts Marketing

Art is a special “product”. It demands special ways of communicating, curating, financing.

Birgit Mandel
2/3 Characteristics of Arts Marketing

Not just selling tickets but building bridges is key. Arts education is a premise of sustainable arts marketing.

Birgit Mandel
3/3 Characteristics of Arts Marketing

Using the potential of the arts. Considering arts marketing as part of the creative process of an arts institution.

Carsten Baumgarth

Carsten Baumgarth
1/3 Creating Brands in the Cultural Sector

What is brand and what are the characteristics of a brand in the cultural sector?

Carsten Baumgarth
2/3 Creating Brands in the Cultural Sector

What does brand orientation of a cultural institution mean?

Carsten Baumgarth
3/3 Creating Brands in the Cultural Sector

How can participation in the real and digital world strengthen the cultural brand?

Sacha Kagan

Sacha Kagan
1/3 Shaping Spaces of Possibility

Shaping spaces of possibility at arts organizations, is grounded in artistic inquiry.

Sacha Kagan
2/3 Shaping Spaces of Possibility

Shaping spaces of possibility at arts organizations involves the visitors to become participants in creative processes.

Sacha Kagan
3/3 Shaping Spaces of Possibility

Shaping spaces of possibility at arts organizations is like weaving a spider web, not alone but together with many other spiders from outside your art organization.

Armin Klein

Armin Klein
1/2 Customer Relationship Marketing

To tie our visitors to our arts organization with customer relation marketing becomes more and more important.

Armin Klein
2/2 Customer Relationship Marketing

Especially in the arts, recommendation marketing and complaint management is one of the most important instruments.

Gesa Birnkraut

Gesa Birnkraut
1/3 Branding means to tell a story

Branding is to tell a story of values and promises of quality.

Gesa Birnkraut
2/3 Branding means to tell a story

Branding and social media – we are not the masters of our own brands anymore.

Gesa Birnkraut
3/3 Branding means to tell a story

Without the internal understanding of your brand – the brand identity – the external view will not be longlasting and positive.

Oliver Scheytt

Oliver Scheytt
1/3 Processes in Cultural Marketing

For-profit and non-profit projects can make use of the same project marketing tools.

Oliver Scheytt
2/3 Processes in Cultural Marketing

If brand and identity are interlinked, the tangible and intangible values add up.

Oliver Scheytt
3/3 Processes in Cultural Marketing

The Ruhr Kunst Museums as a marketing and content management project.

Percy Yip Tong

Percy Yip Tong
2/3 Funding Culture in Developing Countries

How to find funds in developing countries where very little money is available for the cultural scene?

Percy Yip Tong
2/3 Funding Culture in Developing Countries

How to produce cultural events with a small budget?

Percy Yip Tong
3/3 Funding Culture in Developing Countries

Why music is a booster for social and cultural development.

Carsten Siebert

Carsten Siebert
1/3 Creating Attention, Atmosphere & Efficiency

There has never been more distraction and competition for attention – Strategies how to reach out through the background noise.

Carsten Siebert
2/3 Creating Attention, Atmosphere & Efficiency

You are small enough for everybody in your organization to multitask – that's a challenge and opportunity.

Carsten Siebert
3/3 Creating Attention, Atmosphere & Efficiency

Selling tickets has never been easier – and more complicated at the same time.