Cultural Marketing The videos in English and German and are also available with Arabic, English, German and Spanish subtitles. Birgit Mandel 1/3 Characteristics of Arts Marketing Art is a special “product”. It demands special ways of communicating, curating, financing. 2/3 Characteristics of Arts Marketing Not just selling tickets but building bridges is key. Arts education is a premise of sustainable arts marketing. 3/3 Characteristics of Arts Marketing Using the potential of the arts. Considering arts marketing as part of the creative process of an arts institution. Carsten Baumgarth 1/3 Creating Brands in the Cultural Sector What is brand and what are the characteristics of a brand in the cultural sector? 2/3 Creating Brands in the Cultural Sector What does brand orientation of a cultural institution mean? 3/3 Creating Brands in the Cultural Sector How can participation in the real and digital world strengthen the cultural brand? Sacha Kagan 1/3 Shaping Spaces of Possibility Shaping spaces of possibility at arts organizations, is grounded in artistic inquiry. 2/3 Shaping Spaces of Possibility Shaping spaces of possibility at arts organizations involves the visitors to become participants in creative processes. 3/3 Shaping Spaces of Possibility Shaping spaces of possibility at arts organizations is like weaving a spider web, not alone but together with many other spiders from outside your art organization. Armin Klein 1/2 Customer Relationship Marketing To tie our visitors to our arts organization with customer relation marketing becomes more and more important. 2/2 Customer Relationship Marketing Especially in the arts, recommendation marketing and complaint management is one of the most important instruments. Gesa Birnkraut 1/3 Branding means to tell a story Branding is to tell a story of values and promises of quality. 2/3 Branding means to tell a story Branding and social media – we are not the masters of our own brands anymore. 3/3 Branding means to tell a story Without the internal understanding of your brand – the brand identity – the external view will not be longlasting and positive. Oliver Scheytt 1/3 Processes in Cultural Marketing For-profit and non-profit projects can make use of the same project marketing tools. 2/3 Processes in Cultural Marketing If brand and identity are interlinked, the tangible and intangible values add up. 3/3 Processes in Cultural Marketing The Ruhr Kunst Museums as a marketing and content management project. Percy Yip Tong 2/3 Funding Culture in Developing Countries How to find funds in developing countries where very little money is available for the cultural scene? 2/3 Funding Culture in Developing Countries How to produce cultural events with a small budget? 3/3 Funding Culture in Developing Countries Why music is a booster for social and cultural development. Carsten Siebert 1/3 Creating Attention, Atmosphere & Efficiency There has never been more distraction and competition for attention – Strategies how to reach out through the background noise. 2/3 Creating Attention, Atmosphere & Efficiency You are small enough for everybody in your organization to multitask – that's a challenge and opportunity. 3/3 Creating Attention, Atmosphere & Efficiency Selling tickets has never been easier – and more complicated at the same time.