Inspirador 1.2 Doing Cultural Production Differently

Inspirador 1.2

A guide to sustainability in cultural management, Inspirador 1.2 continues to map initiatives that serve as models for creative, inclusive and sustainable practices.

Training and reflection in cultural management are central themes to the Goethe-Institut's work around the world. In addition to the MOOC - Managing the Arts, an online course launched in 2015 in partnership with the University of Lüneburg in Germany, several local initiatives have emerged to meet the demands of this area. Improving and diversifying ways of managing culture is key for understanding a constantly evolving world.

And so the Inspirador was born in São Paulo.

How do cultural managers decide on actions that will impact not only an event's success, but the example of behavior we want to see in the world? How does the work of cultural managers influence, in the day-to-day of cultural management, choices for more sustainable actions?

A desire to share good practices prompted us to structure our ideas and gave rise to the first publication of the Inspirador: Doing Cultural Production Differently, in 2015.

After two years, the Goethe-Institut felt the need to take the issues raised in this first publication to an international level. With this in mind, the Inspirador has earned a second version, translated into English and with new and inspiring initiatives.

Inspirador 1.2: International Guidelines for Sustainable Cultural Management maps strategies and tools for the cultural production ecosystem. It contains 48 structured tips to inspire you, such as setting a fair schedule with your team, to creating an interactive communication experience with the public. Or, from leaving behind a bike rack as a gift to the space, to offering an event that teaches people how to ride a bike.

Inspirador 1.2 doesn't claim to be a definitive guide, and invites producers, managers, artists and other cultural agents to continue to map initiatives that serve as models for creative, inclusive and sustainable practices.