This workshop will demystify the process of marketing films in the digital age.
Dive deep into the principles of positioning, social media marketing, and branding, and learn how to apply these principles to your film promotion strategy. With expert guidance, you will learn to present your film, leverage social media to engage and attract audiences, and build a compelling brand that reflects your film's essence. Whether you are in pre-production, production, or post, this workshop will provide the marketing tools you need to bring your film to market.
About the facilitator
© Carolina Oliveira
Carolina Oliveira is Marketing Director at Entertainment One, where she oversees global marketing strategy for digital, physical, AVOD, and FAST. Originally from Brazil, she has been working in the film industry in Canada for the past 15 years. Carolina is passionate about developing innovative campaigns for independent films, mentoring future marketing superstars, and learning about plants.
The Goethe-Institut is an arts partner of Toronto Arab Film
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