Vancouver & Toronto 2019
Co-presented by the Goethe-Institut
RAMS (USA 2018, 74 min) written and directed by Gary Hustwit (HELVETICA) featuring Dieter Rams, Mark Adams, Fritz Frenkler, Naoto Fukasawa.
Original music by pioneering musician and producer Brian Eno.
© Film First / Gary Hustwit
Awards and Festivals:
Luxembourg City Festival 2019
Resene Architecture and Design Film Festival 2019, New Zealand
Braun+Design Collector's Fair 2019, Kronberg, Germany
“The man who all but invented consumer product design as we know it today.” –
The Guardian
“To quantify his impact, you need only look at the millions of Apple products in our pockets.” –
Fast Company
“Dieter Rams’ design ethos has shaped the way entire generations think about making and consuming.” –
Wired
“Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.” – Dieter Rams
RAMS is a documentary portrait of
Dieter Rams, one of the most influential designers alive. For over fifty years, he has left an indelible mark on global design with his iconic work at consumer products company Braun and furniture manufacturer Vitsoe. The objects he has designed have touched the lives of millions of people – a coffeemaker, shaver, stereo, calculator, speakers, or alarm clock. The computer or phone you're reading this on looks the way it does because of Dieter Rams. He is also well known for his "Ten Principles of Good Design," a list of edicts that champions simplicity, honesty, and restraint, and still applies to design theory and practice today.
The film includes in-depth conversations with Rams and deep dives into his philosophy, process, and inspirations. One of the most interesting parts of Dieter's story is that he now looks back on his career with some regret. "If I had to do it over again, I would not want to be a designer," he's said. "There are too many unnecessary products in this world." Dieter has long been an advocate for the ideas of environmental consciousness and long-lasting products. RAMS is a design documentary, but it’s also a rumination on consumerism, materialism, and sustainability. Dieter's philosophy is about more than just design, it’s about a way to live. It’s about getting rid of distractions and visual clutter, and just living with what you need.
The
Architecture and Design Film Festival (ADFF) celebrates the unique creative spirit that drives architecture and design. With a curated selection of films, events and panel discussions, it creates an opportunity to entertain, engage and educate all types of people who are excited about architecture and design. The festival has been running in New York, Los Angeles, Washington D.C. and New Orleans for ten years and is expanding to Vancouver and Toronto in 2019.
The Vancouver Festival runs November 7-10 at the
Vancity Theatre and the
Scotiabank Dance Centre. In Toronto, the ADFF will take place November 14-17 at the
TIFF Bell Lightbox.
RAMS @ Vancouver: Nov 10, 5:15pm, Scotiabank Dance Theatre
RAMS @ Toronto: Nov 15, 7pm, TIFF Bell Lightbox
Followed by a panel discussion with industrial designers Helen Kerr and Lee Fletcher, moderated by Goethe-Institut Toronto Program Curator Jutta Brendemühl.
Part of the Goethe-Institut focus on German Film.
Back
