“Mission Baijiu”: Is the world ready for the world’s most widely imbibed liquor?
You never forget your first glass of baijiu. First off, on account of its striking, slightly sweet and spicy taste. But probably even more unforgettable is the headache the morning after, for baijiu drinking is usually more about bingeing than savouring, especially at business meals. Matthias Heger wants to change all that: he feels that baijiu bottles deserve a permanent place on bar shelves the world over. [more …]