We are glad to announce the winner of the contest CREATIVE FUTURES.
About the winner
Mafi is a fashion designer based in Addis Abeba. Mafi works exclusively with hand-woven fabrics made by women. She creates clothing and accessories which are fresh and cutting-edge and at the same time very wearable. Working with hand-woven fabrics is a way for Mafi to give back and to support women weavers who are often marginalized within the male-dominated weaving community.
The connection between hand-woven fabrics and Ethiopian culture and history is something Mafi explores in her work. Culture and tradition can sometimes become as essential and as invisible as air. Pushing herself creatively Mafi produces contemporary pieces with ancient fabrics, giving visibility to the diversity and depth of Ethiopian culture and tradition.
www.mafimafi.com
The Jury
Waridi Schrobsdorff,
Founder and CEO Fashion Africa 254
Sara Maino,
Senior Editor Vogue Italia and Head of Vogue Talents
Julia Sattler,
Director Goethe-Institut Addis Abeba
What is happening next
The winner will showcase her collection during the Hub of Africa 2017 in October in Addis Ababa. The fashion week, known as one of the most renowned platforms in the continent for African fashion designers, will host an international buyer ready to promote the new Ethiopian talent outside the region.
“Mafi proves using traditional material keeping in mind modern girl/woman with global vision. And already has developed a signature of her identity as today's designer.”
Waridi Schrobsdorff, Founder and CEO Fashion Africa 254
“Mafi interpretation of African tradition and colors is transformed in a modern vision that can be worn daily.”
Sara Maino, Senior Editor Vogue Italia and Head of Vogue Talents
“Our aim is to connect people. Mafi and an international buyer – we are excited to see where this combination will lead us to!”
Julia Sattler, Director Goethe-Institut Addis Ababa
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