Nina Hidayat & Aprina Murwanti (Museum MACAN)
Public Communication and Audience Development | 3.2
How to gain audience acceptance for a project or exhibition is one of the many issues managers must consider. Nowadays, with the advent of social media, this is no longer a task to be handled as an afterthought. Finding an appropriate public communication strategy is one of the most important factors determining the success of an exhibition. Increasing public awareness of an issue raised at an exhibition while designing programs that engage visitors are two topics that will be discussed in this module.
What kind of strategy is needed to ensure good communication with the public? What kind of audience do we have in mind when designing an exhibition or project? And how do we design public programs that are not interactive but still play a role in knowledge dissemination?