Digital Discourses
Diah Angendari (Indonesia)

The Commercial and Political Value of User Data

The stream of signals users produce as they navigate their digital lives opens the door for various use cases and exploitations. The digital stream allows corporate brands and governments to target people by interest, background, and behavior. Further, it turns private data into a commodity that can be traded for profit, that can enable control and is sometimes even used for purposes far beyond the intention or knowledge of its original owners. 

The moderated panel discussion will be looking at the mechanisms of personal data extraction, storage, analysis, and commercialization. Several scenarios and use cases are explored: user data on shopping and entertainment platforms, in political micro-targeting, in financial services platforms, and in state surveillance. 

Diah Angendari
© Diah Angendari
Diah Angendari is a lecturer in the Communication Science department and executive secretary at the Center for Digital Society Universitas Gadjah Mada. Her research focuses on the topic of strategic communication and the use of ICT in communication, including digital literacy, and data privacy.