DESIGN AWARDS Going for Gold

Tata Elxsi team along with Client Reshmi CR of Kochi Metro with Frank Zierenberg of iF Design Awards in Munich during the awards ceremony
Tata Elxsi team in Munich during the awards ceremony | © Pool Magazine

Held recently in Munich, the iF DESIGN AWARD 2017 ceremony celebrated the winners of one of the world’s most valued design competitions.

What we love about design is that it evolves with technology and innovation. As Steve Jobs famously said, “Design is not just what it looks like and feels like. Design is how it works.”

While designers continuously create new ‘things’ with enhanced user experience, there are only a handful of organizations around the world that recognize design excellence and give these designers their moment of fame. One such institution is the iF International Forum Design GmbH, which organizes one of the world’s most celebrated and valued design competitions: the iF DESIGN Award.
Every year for the last 64 years, the iF International Forum Design GmbH (Hannover) bestows the internationally renowned label for design.

On 10 March, over 2,000 guests from 41 countries attended the iF DESIGN AWARD 2017 at the BMW Welt in Munich. Ralph Wiegmann, iF CEO, presented the coveted iF Gold Award to 75 winners in disciplines ranging from Product Design, Communication Design, Packaging Design and Service Design to Architecture and Professional Concept.

A total of 5,575 contributions from 59 countries entered the competition this year.

Earlier in the year, a 58-member, independent, international jury of experts from 19 countries awarded the design label, the iF DESIGN AWARD 2017, in Hamburg. Speaking at the jury meet,Jury Chairman, Fritz Frenkler said, ‘The competition is becoming increasingly international. To do justice to the diverse, local and cultural characteristics and needs of submissions, our jury hasto include members from around the world. They have done an outstanding job. After all, the design and production quality of the entries gets better fromyear to year. In formal esthetic terms, the majority of entries in some categories are very similar.These include computers, printers and smartphones. This makesit extremely important to distinguish, identify and evaluate relevant details. This can only be done by experts who aspire to be objective, and to thus judge the world’s most important design award.”

Architect Shrikant Nivasarkar was a Jury Member this year in Hamburg. INDI Design, is the Indian representative for the iF DESIGN AWARD. “We want Indian design to get global recognition,” Sudhir says. “As iF representatives for India, we help Indian designers with information on how to participate in the iF DESIGN AWARD and the iF World Design Guide.
The iF DESIGN AWARD can bring international focus and attention to world class design work from India. I think a lot of great work is happening in Architecture, Industrial Design, Interiors, Installations and Communication Design in India; it’s about time we stand up and get recognized.”

From 29 Indian entries, four won awards: Galaxy J2 Pro (Samsung India Electronics Co. Ltd.) in the Smartphone category; Kochi Metro Rail (TataElxsi) in the Metro Facilities Design category; SamsungOne Typeface (Indian Type foundry) in the Typeface Family category; and VSCAN ACCESS (Wipro GE Healthcare) in the Portable Ultrasound System Category.

Winning entries will be displayed at the iF Design Exhibition Hamburg in over 1,500 square meters of exhibition space. Divided into sub-exhibitions featuring different categories, the exhibits will be on view in three slots from March 2017 to February 2018.

All winning entries will also be presented in the ‘Design Excellence’ section ofthe iF World Design Guide, the world’s largest design portal. Nearly 40,000 products and services that have been distinguished with an iF Award since 1954 are documented here. The free iF design app has also been updated to include this year’s award-winning submissions.