Cultural Management in the Digital Age

Cultural Management in the Digital Age © Goethe-Institut

In association with its head office in Munich Goethe-Institut / Max Mueller Bhavan Mumbai is initiating a two-year project (2020-21) on “Cultural Management in the Digital Age”. It will also include contributions from Goethe- Instituts Minsk and Shanghai.  

The project aims to build on existing work done by Goethe-Institut on trainings for cultural managers and develop cultural management expertise. It will involve setting up a curriculum for a summer school with focus on Cultural Management in the Digital Age. Based on the findings of the summer school, a relevant publication will be produced as part of a book sprint and made available as an Open Educational Resource (OER). 

The key objectives of this project are:  

  1. Curriculum development and delivery of an international practice- oriented training programme
  2. The development of digital training materials and a final publication to be deployed as an open resource standard resource/ textbook (OER)  
  3. Development of digital skills in cultural managers and providing them with relevant tools, resources and networking opportunities
  4. To make the subject more visible in the field of cultural management in general.  The current need of the global cultural sector is to adapt to the digital universe, and engage in digital literacy practices. The summer school in 2021 will help establish a digital cultural management programme relevant to our times.

Phases of the Project

The project is divided into three phases:

The curriculum development will have core curriculum themes and subjects and relevant references, cases and reading material. But also the question: what comes after digitality? The formats will be developed and the materials compiled as a further step. The planned contents, references, etc. will be documented in a kind of module manual, thus writing down teaching and learning objectives and setting the concept as a kind of guideline. In the second year, the curriculum will be transferred to a summer school. 

The summer school is initially planned as a four-day classroom advanced training course. The developed subjects will be incorporated in the summer school as modules/blocks. The target group includes people with at least three years’ professional experience who are between 26 and 30 years old - digital natives who should have been working in roles aligned to using digital communication, products and services as part of their profile. 

The results of the curriculum development and of the first summer school will be compiled – also in the second year – by holding a book sprint. This means that up to six experts will gather to draw up a collaborative publication of the subject matter, which will then be made available online as an Open Education Resource. The close cooperation between theory and practice would be reflected in the publication by including both theoretical and practical approaches to Cultural Management in the Digital Age.

The first leg of this project began in July 2020 with a series of four internal and public workshops.

Cultural Management Experts

The following experts form the Advisory Council for the project will jointly develop the curriculum.  

Faculty Co-Chair at Creative & Cultural Businesses Programme (CCBP) at IIM Ahmedabad.  

Anchal has 32 years of entrepreneurial, advisory and academic experience in creative and lifestyle industries. Anchal has been working on strategy foundation for top business groups in India such as Titan Co and Aditya Birla Group. He is a member of the FICCI Skills Development Committee as well as the Task Force on Cluster based model of job creation. He is now the founding partner of Val-More Action Advisory, a holistic end-to-end business solution for Lifestyle and FMCG businesses.  

Founder & Director of  

Archana spent a decade studying in the arts and design area, and then worked as a Design Researcher at Microsoft Research India. She is a Fellow of the prestigious Clore Leadership Progam, UK as well as an Art Think South Asia Fellow. The Times of India selected her as a future cultural leader of Bangalore. Time Out featured her as a prime contributor to the city’s cultural landscape. Through Jaaga, Archana invests in the cultural economy of India.  

Co-founder and board member of the Centre for Internet & Society in Bangalore, India; professor at the Institute of Culture and Aesthetics of Digital Media at Leuphana University in Germany; Dean - Research at ArtEZ.  

Nishant has academic expertise in fields such as Digital Humanities, Computer-Human Interaction and Information and Communication Technologies for Development. He conducts work on the cutting edge of technology, identity and social and political movements. He is focused on the question of how we can remain human in a technological environment. He has dozens of publications to his name.  

Independent Researcher and Founder, Design Beku  

Padmini (PhD, Edinburgh) founded Design Beku ( in 2018, a collective that works towards making design and technology local, decolonial and ethical. While in the UK, Padmini (along with Peggy Hughes & Claire Stewart) founded and ran The Electric Bookshop ( a very successful quarterly event hosted by New Media Scotland (2010-2014) exploring the future of the written word, creativity and technology.  

She was a lead researcher for the Consortium for Research into the Arts, and Technology in Scotland, funded by NESTA UK, to understand the potential offered by digital technologies in the creative industries, including theatre, tourism & cultural heritage. Padmini joined the Srishti Institute of Art, Design and Technology in 2015, where she established the first Masters programme in Digital Humanities in India.  

Professor, IDC IIT Bombay  

Professor Venkatesh Rajamanickam is a faculty member at The Information Design Lab at IDC, IIT Bombay, where theory-based visual design and analytical methods are used to discover and validate insights from data, and translate them into systems, methods, and frameworks that help in mindfully created human-information interactions.

Professor Venkatesh Rajamanickam teaches courses on Knowledge Organisation and Communication, Interface Design, Art and Design Fundamental 2D and Information Graphics and Visualisation. He completed his Bachelor of Architecture from R.E.C. Tiruchirappalli and his Master of Design and Visual Communications from IIT. He is in interested in Human-Computer interface design, data visualization, technology and learning, design history and affordable housing.