Phase of Project
Mumbai

The project is divided into three phases:

The curriculum development will have core curriculum themes and subjects and relevant references, cases and reading material. But also the question: what comes after digitality? The formats will be developed and the materials compiled as a further step. The planned contents, references, etc. will be documented in a kind of module manual, thus writing down teaching and learning objectives and setting the concept as a kind of guideline. In the second year, the curriculum will be transferred to a summer school. 

The summer school is initially planned as a four-day classroom advanced training course. The developed subjects will be incorporated in the summer school as modules/blocks. The target group includes people with at least three years’ professional experience who are between 26 and 30 years old - digital natives who should have been working in roles aligned to using digital communication, products and services as part of their profile. 

The results of the curriculum development and of the first summer school will be compiled – also in the second year – by holding a book sprint. This means that up to six experts will gather to draw up a collaborative publication of the subject matter, which will then be made available online as an Open Education Resource. The close cooperation between theory and practice would be reflected in the publication by including both theoretical and practical approaches to Cultural Management in the Digital Age.


The first leg of this project began in July 2020 with a series of four internal and public workshops.