By The Gandhaar Amin Project (The GAP)
For M.A.P // A.M.P
OUT ON 10.06.2022!
Set a reminder here.
Why does hateful propaganda spread faster and wider than messages of love? Why is discrimination normalised, and inclusiveness looked down upon? The simple answer is, it’s a lot easier to sell hatred than love.
Most hatred comes out of ignorance, and most hateful propaganda works on the basis of a single story. In the narrative of ‘Us versus Them’, we are told a single story about them, and that story is about how ‘they’ are bad people. For lack of exposure or awareness, and through systematic bombardment, the masses unknowingly start believing and even enjoying this single story.
As artists, one of our primary jobs is to tell stories. By telling multiple stories about ‘them’, we can make people understand how ‘they’ aren’t that different from ‘us’. ‘They’ are also human beings that love, play, cry and laugh just like ‘us’. By making multiple stories available to the masses, artists can become a strong force negating the spread of hatred and fear.
Art can play a huge role in bringing people together, and blurring the boundary between ‘us’ and ‘them’.
Watch out for the first video - out on 10.06.2022!
Woh Bhi Toh Hai
Woh Bhi Toh Hai is the first of five singles that
Gandhaar has been commissioned to create for M.A.P // A.M.P. The song talks about looking past hateful propaganda that we've all been exposed to, and seeing the good in someone that you've been conditioned to hate.
Composer, Producer & Flutist
© Gandhaar Amin
Gandhaar Amin is a music composer, producer and flute player in the world of new age Indian fusion music. He has been a music composer and producer in the Indian film and TV industry for over a decade. He has created a niche for himself combining traditional melodies with modern electronic music production.
The collaborators for the first song:
Words & Lyrics
© Amar Kulkarni
Amar Kulkarni is a songwriter and poet based in Pune, and is popularly known in the local music scene as an expert on music history and musicology. He writes songs that try to find answers to some very real, everyday issues that the urban Indian youth is facing.
Percussionist
© Karan Chitra Deshmukh
Karan Chitra Deshmukh is a percussion player based in Mumbai, and is a common feature in the Bollywood live performance scene. Along with being a highly experienced studio musician, he is a treat to watch when he's on stage.
Credits:
Composed & Produced by: Gandhaar Amin
Lyrics by: Amar Kulkarni
Percussion by: Karan Chitra Deshmukh
Video shot by: Kaustubh Josh
Supported by Goethe-Institut / Max Mueller Bhavan Pune
Back
