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FABRAKATGoethe-Institut Jordanien ©

FABRAKAT

FABRAKAT is a new training program on food design initiated by Goethe-Institut Jordanien in partnership with design studio Namliyeh. It is aimed at young creatives active in the intersection of design, food and agriculture. The program seeks to qualify designers and strengthen their opportunities within the diverse food industry.

CALL FOR PARTICIPATION

Winter edition 2021/2022 
Starting November 2021

Deadline to submit applications: 30.10.2021

As a continuation to the food design program Food:Fabrik which started in 2020, both the Goethe-Institut Jordanien and Studio Namliyeh are excited to launch FABRAKAT: a transdisciplinary training and mentorship program on food design. 
 
Designers play a significant role in imagining new scenarios for food-related issues such as biodiversity loss, climate crisis and others. In light of these pressing issues, the program targets young designers and creatives who believe that impactful change within their communities is possible through collective action, while acquiring new sets of skills related to social innovation, business development and environmental advocacy. 

Centered around four modules, FABRAKAT offers its participants a unique experience to become well-rounded practitioners in food design through innovative hands-on training coupled with real-life challenges across a variety of industries that food is an integral part of, including but not limited to, tourism, urban planning, education, agriculture, and hospitality.

The participants will be guided throughout the program by high-profile experts in the field of food design and entrepreneurship, and their learning process will be further enriched by personalised mentorship and coaching. The journey will be concluded with food system design interventions in participation with both the private and public sectors, working closely with stakeholders within diverse contexts to implement food-focused business models, projects, experiences, and products.  

The program includes hands-on workshops, design sprints, critical field studies, film discussions, presentations, exhibitions, research excursions, and a final design project.
 

Merging food and design within this program aims to develop a toolkit for creatives to:
  • design strategic interventions based on purpose-driven collaborations
  • develop business models for an alternative economy that values social, environmental, and spiritual advancement
  • map processes and systems where food is produced, distributed, and consumed
  • implement food-focused community projects with a sustainable financial and operational plan
  • evolve food traditions, rituals, and habits that pave the way for cultural progress
FABRAKAT has 4 different modules, each is about 3-4 weeks long, with the following tentative time allocation:
 
  • Module 01:
3 days a week. 5 hours a day, starting November 10, 2021
 
  • Module 02:
4 days a week. 5 hours a day, starting November 28, 2021
 
  • Break:
December 22, 2021 -- January 8, 2022
 
  • Module 03:
3 days a week. 5 hours a day, starting January 9, 2022
 
  • Module 04:
Self-organized schedule for group project implementation and mentorship, starting February 6, 2022
 
  • Final Exhibition:
March 2022 exact time allocation to be confirmed at a later stage
 

Additionally the program includes mandatory field excursions during weekends (up to 7 hours). One of which will be outside Amman with fully covered overnight stays (up to 5 nights)
FABRAKAT is open to the following young creatives with backgrounds of:  
 
  • Design: visual designers, architects, urban designers,
 
  • Agriculture: urban farmers, ecologists, agri-business,
 
  • Food scientists and researchers,
 
  • Food practitioners.
  • Language of the program is English and Arabic.
 
  • There will be multiple day field trips on weekends in- and outside Amman as well as a longer research excursion with fully covered overnight stays. Exact dates will be communicated at a later stage.
 
  • Weekly commitment: 15-hour/week.
 
  • Modules will take place at the Namliyeh Studio, Jabal Lweibdeh, unless otherwise communicated during the program.
 
  • Parts of the modules could be subject to alteration or moved online depending on the pandemic situation.
 
  • Covid-19 vaccination proof or a negative PCR test is required for participation. Hygiene regulations must be adhered to.

SUBMISSIONS

Applications will be evaluated based on relevant experience in one of the eligible backgrounds and motivation. A jury of the cooperation partners will make the selection and participants will be notified. Incomplete applications will not be considered. No individual feedback can be given.

To participate please submit an application on the following link:


APPLY HERE

 

COOPERATION

Namliyeh is a food and design studio based in Amman, led by architect-duo Aya Shaban and Manal Abushmais. Through their multifaceted design practice, they interweave ecology, psychology, and social innovation to develop resilient models towards systemic change. The studio also runs seasonal workshops and exhibitions themed around biodiversity and rewilding, with focus on ecological thinking and place-based approaches.
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On behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH) and the Goethe-Institut promote the emerging market of cultural and creative industries in Africa and in the Middle East.
 

 

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