Jenga CCI - Global Project

JENGA CCI logo © Goethe-Institut

Update

In response to the Government of Kenya’s directives and guidelines to curb the spread of COVID-19, the JENGA CCI team at the Goethe-Institut Nairobi is primarily working from home. We continue to be available during business hours on email and telephone. Please find our contact information here.

About the project

In Kenya and most other African countries, the cultural and creative industries form part of the fastest growing and most dynamic economic sectors. On behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) and the Goethe-Institut - Project; Culture and Creative Industries promotes the emerging market of cultural and creative industries in Africa and the Middle East.

In Kenya, JENGA CCI – Project Culture and Creative Industries aims at sustainable development and supporting culture and creative industries through an integrative educational and funding strategy as well as promotion of advocacy. Given targeted interventions in knowledge exchange, capacity building, and structural reforms on a legal and economic level, JENGA CCI aims to unlock the enormous potential of the creative industries through:

  • Training and capacity building for practitioners in the cultural and creative industries
  • Promotion of cooperative projects and structures by holding intra- and intersectional dialogues and networking events.
  • Support of business development models, economic and legal counselling for companies in the cultural and creative sector.
  • Development and promotion of interest groups and advocacy.

Project Collaborators

Twaweza Communications Limited is a strategic communication institution established in 2000 and based in Nairobi. Working in the areas of public policy, media and culture for sustainable development Twaweza Communications is committed to increase public knowledge and action through research, training, advocacy and documentation for accessibility, agricultural policy, and sustainable environment, equity in gender relations, accountable leadership and people centred governance.

For JENGA CCI, Twaweza Communications delivered training and workshop sessions for various creative practitioners as well as contributed to policy advocacy, capacity building and knowledge exchange.

Imara Round Tables
Seven round table forums were held between April and November 2019. The themes covered included Entertainment Law and Intellectual Property; Opportunities for Cooperation in Film, TV and Digital Media; Skills and the Future of Creative Industries; Creative Industries in Urban Environment; The Gaming Industry in Kenya; Tourism and Cultural Industries;  and Trade and Cultural Industries. Participants included creative sector stakeholders from education institutions, legal profession, government agencies, creative industry practitioners among others.

Policy Advocacy
Often using results from the Roundtable series, Twaweza Communications continues to engaged various stakeholders in the development of policy for the Creative Sector.  In July 2019, Twaweza participated in the review of the Department of Culture and Heritage Strategic Plan. They have also facilitated workshops on the National Culture Policy and Bill and continue to engage and advise on policy.
HEVA Fund is an East African Company that believes in the transformative social and economic potential of the creative sector in the East African region. Since their inception, they have sought to be at the forefront of helping producers of cultural goods and services in Kenya and in East Africa to build high-value, profitable businesses, where new ideas will come to life, and where the highest potential for great profits, great jobs and happy people will be found.
In collaboration with JENGA CCI, HEVA Fund has designed a facility focused on young women in creative enterprises, looking to increase their production capacities, launch new product lines, invest in new technology and expand their distribution networks in the East African market. HEVA Fund is an East African Company that believes in the transformative social and economic potential of the creative sector in the East African region. Since their inception, they have sought to be at the forefront of helping producers of cultural goods and services in Kenya and in East Africa to build high-value, profitable businesses, where new ideas will come to life, and where the highest potential for great profits, great jobs and happy people will be found.
In collaboration with JENGA CCI, HEVA Fund has designed a facility focused on young women in creative enterprises, looking to increase their production capacities, launch new product lines, invest in new technology and expand their distribution networks in the East African market. The Young Women in Creative Industries Fund is directed at supporting the applicants‘ working capital needs as well as acquisition of production assets. Alongside the financial investment, business support and learning facilities to improve the productivity of successful beneficiaries will be provided in the following ways:
  • Investments in production, inventory and logistics technologies
  • Support increasing the unit value of a product by product development
  • Increasing access to necessary post-production capacities

Current Projects

State of the ARt is a joint initiative between the Goethe-Institut and BlackRhinoVR that sets out to use immersive technologies to change the way artists create and experience art. Established in 2016, BlackRhino VR is a Kenyan based virtual and augmented reality agency located in Nairobi that specializes in creating AR/VR content and solutions that are adaptable and relevant to the African market.

Pilot phase
Running from September 2019 to February 2020, the flagship project for State of the ARt took part in four phases namely: 
-weekly trainings of visual artists in various AR/VR software from the technical team at BlackRhinoVR
-art creation and critique sessions under the direction of  curator Nyambura M. Waruingi
- Integration of AR/VR assets created.
-and finally, a two week exhibition at the Goethe-Institut Nairobi titled NOMA! An XR Experience that showcased the work of the 7 participating artists. The exhibition was accompanied by a framework program that engaged artists, industry professionals, AR/VR enthusiasts and students. 
 
Find out more about the project here.


Current Project
Now in its second session; State of the ARt#DC(DuringCovid) aims to continue supporting artists in learning, experimenting and creating using AR and VR technologies. Adjusting to the realities and precautions necessary during this time of COVID, the program has been modified to take on fewer participants and combine online classes, tutorials,guides and one-on-one sessions to ensure effective social distancing.
The PerFORM music incubator is a 3-month live performance and music business program created to upskill emerging artists and their managerial teams. The incubator, a brainchild of Muthoni Drummer Queen and her team, aims to professionalize the live output of performers, train the technical crew in the live music scene and deliberately develop an ecosystem of professionals working to service the music industry including artist managers, PR practitioners and festival/event producers.

Pilot phase
Over a three month period that kicked off in September 2019, a team of seasoned professionals in the music industry worked with six young Kenyan artists through a series of classes, light and sound workshops, and direct coaching sessions to elevate their live performance presence and develop music business skills in branding, PR, intellectual property management, publishing and distribution. To showcase the growth of the artists and their bands over the project period, an Openhouse was scheduled from the 12th -14th of March but was canceled following government directives banning public gatherings to manage the spread of COVID-19. Find out more about the project’s first phase here.

Current Projects
Soon to launch its second session, PerFORM offers a more robust live performance and music business curriculum to participants, expanding its class selections to include workshops in songwriting and music production, while creating a cycle of three cohorts in a year to reach more emerging artistes and aspiring music business professionals.
Artworlds is a distance-learning podcast based on interviews with art practitioners who are successfully navigating the terrain of global artworlds. This particular, embedded knowledge is narrated through stories and anecdotes; it is a dynamic and experimental education platform designed to be easily assimilated by listeners. Rather than traditional lecture-based input that students are forced to learn at specific times, this contemporary approach gives agency and control to the students.

The podcast is a co-production between the School of Arts and Technology (SCAT) at the Technical University of Kenya and the research group Netze of the Academy of Media Arts in Cologne(KHM). The initiative is led by Melisa Allella (TUK) and Sam Hopkins (KHM) and facilitated by the Goethe-Institut.
 

Past Projects

The Creatives Business and Professional Empowerment Project was a collaboration between JENGA CCI and the Technical University of Kenya (TUK). This project supported the industry with basic and in-depth training aimed at professional and business development. 
These were facilitated through workshops, breakaway discussion forums, industry visits and open forum discussions, training in the areas of marketing, audience development, branding and product development, communication, financial management and networking.
The Copyright Project is an initiative in collaboration with WiBO Culture Artcellerator, a social enterprise that incubates and accelerates creative solutions for the changing world. Since 2016 WiBo Culture applies design thinking approaches to bring forth new solutions to the poorly structured and managed creative economy in Kenya.

The Copyright Project plans to educate and enable paralegals to administer the basic intellectual property management services at the grassroots. This initiative contributes to the array of long term solutions enabling socioeconomic resilience and sustainable livelihoods for creative entrepreneurs.  Within the pilot phase of the project an IP management handbook tailored for the Kenyan creative economy shall be tailored and utilized to educate paralegals throughout various counties of the country. Woking closely with the Kenyan Copyright Board (KECOBO) the Copyright Project will train and certify IP management agents (certified IPMA), who will be destined to work from Huduma Centers in four counties in Kenya. 

Research Reports

In 2019, Jenga CCI commissioned Santuri Media to conduct research resulting in the report: Stories and Studies of Gaming in Kenya, Tanzania and Rwanda.

The Gaming Industry in Kenya and the broader East African region has increasingly been a point of interest, and potential growth within the creative and cultural sector. According to the 2018-2022 Entertainment and Media Outlook: An African Perspective by Price Waterhouse Coopers, the video game industry grew at a rate of 21.2% in 2016 and is projected to grow at a rate of 13.2% between 2017 and 2022. The Goethe-Institut, Nairobi continues to engage with the gaming industry through workshops, roundtable discussions, exhibitions and longer-term funded projects. In 2019, Jenga CCI commissioned Santuri Media to conduct research resulting in the report: Stories and Studies of Gaming in Kenya, Tanzania and Rwanda. 

The five articles in the report can be read below:
-Analogue to Digital: The mechanics of gaming and the metagame
-Fast and Curious: The multiple actors in gaming and emerging technologies in Kenya
-Beyond hunting games and banking on betting: The example of Tanzanian Gamers and Academics
-This industry is big, bigger than Hollywood: Expanding gaming and production in Rwanda
-Kenya, Tanzania, Rwanda: Onward Together, Forging an Inclusive community.

Tenders

DESIGN AND IMPLEMENTATION OF A TRAINING PROGRAMME IN “VR/360 ° FILMMAKING FOR WOMEN” FOR THE GLOBAL PROJECT “JENGA CCI - CULTURE AND CREATIVE INDUSTRIES”
 
Dear Sir or Madam
 
Thank you for your interest in this call for tender.
We hereby invite you to submit your application.
Please find enclosed the general information, conditions and necessary forms that apply.
 
Goethe-Institut Kenya:
 
Annexes:
- Annex A: Service Description
- Annex B: Selection Criteria
- Annex C : Price form - to be completed by the bidder
- Annex D: Template curriculum - to be completed by the bidder
- Annex E: Standard Contract
 
1. General information on the call for tenders

 
The Goethe-Institut is the cultural institute of the Federal Republic of Germany active worldwide. It promotes the knowledge of the German language abroad and maintains international cultural collaborations.
 
The project "Jenga CCI – Global Project Cultural and Creative Industries" aims to improve the economic perspectives of cultural and creative actors in Kenya. This is achieved through capacity building programs and networking of cultural and creative actors.
 
Since the arrival of Covid-19, digital is no longer a domain reserved for only a few sectors; it is more relevant than ever in the cultural sector. It is in this context that the Goethe-Institut Kenya would like to develop a training program to enable female filmmakers and creatives to expand their general skill set into the field of VR and 360° filmmaking as a resilience measure to cope with the changing scene during times of a pandemic; the training programme will open up new markets for women, who have been affected gravely by the pandemic. The Goethe-Institut Kenya wishes to support female creatives in the overlap of tech and creation, which is one of the sectors most promising to develop resilience during and after the pandemic, and to participate in the recovery of the activities of cultural actors.
 
 
2. Information on the service

We are looking for a provider to design and implement a training programme for women in the field of VR and 360° filmmaking and production. The aim of the programme is: developing a set of technical skills within the fields of VR/360° filmmaking; understanding possibilities and opportunities of the medium within different professional fields, getting trained on the options of digital distribution and market opportunities.
 
Please find the detailed description of the expected performance in Appendix A "Service Description".
 
The training should take place once between 01.08.2021 and 31.10.2021.
 
The max. cost for the training should not exceed 6.500.000,00 KSH (50.000,00 €).
 
3. Procedure and conditions

3.1 Procedure:
The invitation to tender is a public invitation.
 
The type of contract referred to is a service contract (see Annex E "Standard Service Contract") with a maximum duration of three (3) months from August 2021 to October 2021.
 
3.2 Application Information:
 
Submission of applications/bids shall be made electronically to the project coordinator: Susanne.gerhard@goethe.de
 
The documents to be submitted electronically are:
- Presentation of the structure (e.g. premises, equipment, capacity, human resources)
- Annex D "Template curriculum Masterclasses”
- Annex C "Price sheet"
- Proof of previous experiences on expertise of the local scene and bidder´s professional background
 
The deadline for submission of applications is 15.08.2021 at 18h00 (EAT).
 
Questions from candidates concerning the procedure and the application documents must be submitted exclusively electronically and in text form. The deadline for any questions expires five (5) days before the submission deadline. The response is electronic.
 
No remuneration is granted for the preparation of the offer. The application files become the property of the client. The files are treated as strictly confidential and will not be passed on to third parties.
 
Each tenderer may submit only one application. The application must be complete. The application is complete when all required documents are included in full.
 
Subcontracting is not permitted. Bidding consortia are especially encouraged to participate in the application process.
 
The award documents shall only be provided electronically by the client.
 
4. Procedure following receipt of applications

 
After the deadline for the submission of applications has expired, the applications will be examined in the order in which they were received by at least two representatives of the client. The client may call on third parties for this purpose. The date of receipt of the submitted documents has no relevance for the selection of the tenderer(s). Documents received after the deadline for submission of applications will not be considered.
 
Applications will be reviewed for completeness, accuracy, appropriateness and cost effectiveness.
 
If the price or cost of a tender on which the contract is to be awarded appears to be abnormally low in relation to the service to be provided, the contracting authority will ask the tenderer for clarification.
 
No draft-offers are entertained.
• The offer has to be perfectly legible so that there can be no doubt as to words and figures.
• Language for all correspondence and documents to be submitted is English.
• For the purposes of comparison, the prices need to be quoted in Kenya Shilling (KES)
• Company confidential information in the offer should be clearly marked as such.
• Changes and editing of the documents that are supplied by the contracting authority are strictly prohibited.
• Submission of an offer implies acceptance of all the terms and conditions set out in this invitation to tender and in the description of services. It is binding on the bidder to whom the contract is awarded for the duration of the contract.
• If, in the opinion of bidder, the tender documents contain errors, inconsistencies and/or if, in the opinion of the bidder, there is an infringement of the regulations in the award procedure, the bidder must notify the awarding authority of this immediately before submitting the tender.
 
5. Evaluation of tenders
The contract will be awarded to the ‘most economically advantageous’ offer. This will be evaluated on the basis of the following award criteria:
 
Criteria for 1. Lot Development of Curriculum Breakdown %   Points
 0-5
Quality of the curriculum proposal submitted (Appendix D "Curriculum Template") 40  
Experience in the field of VR/360° filming and programming for Women 30  
Price (Appendix C "Price Sheet") 30  
TOTAL 100  
 
Criteria for 2. Lot - Implementation BREAKDOWN %    POINTS
  0-5
Logistics of Implementation and planning of the masterclass ; Logistical capacity to conduct training (in compliance with barrier measures) 40  
Experience in the field of VR and 360° filming ; experience in implementation of Masterclasses 30  
Price (Appendix C "Price Sheet") 30  
TOTAL  100  

 
5 points = good / 3 points = sufficient / 1 point = insufficient
4 and 2 points = intermediate values
0 points = no verifiable bid documents submitted
 
Price:
A total of 5 points can be achieved for the price. The offer with the lowest price, receives the full score 5. All other offers are interpolated linearly in such a way that the ratio between the lowest price and the offered price is multiplied by the maximum achievable score (5). Thus, the following formula applies:
 
Lowest price / price of the bidder(s) x 5 = maximum achievable score.
 
6. Anti-Competitive Behaviour
 
Anti-competitive arrangements, particularly agreements and recommendations regarding the following are forbidden:
• Profit Margin
• Profit sharing
• Prices
• Deficiency Compensation / Redundancy Pay, etc.
• Terms & Conditions for delivery of service, payment and contract which influence the pricing apart from exceptions mentioned in the GWB (German Competition Law, implementing article 101 of the EU treaty)
• Whether to submit or not to submit an offer.
 
 
7. Miscellaneous
 
The information, materials and documents made available by the contracting authority may only be used for the purpose of this tender, have to be kept strictly confidential and are not allowed to be re-circulated to third-parties without prior approval of the contracting authority.

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ANNEXES
 
 
 
 
Call for tender for a provider for hybrid master classes in
 
DESIGN AND IMPLEMENTATION OF TWO MASTERCLASSES IN “ELECTRONIC MUSIC PRODUCTION & DIGITAL DISTRIBUTION” FOR THE GLOBAL PROJECT “JENGA CCI - CULTURE AND CREATIVE INDUSTRIES”
 
Thank you for your interest in this call for tender.
We hereby invite you to submit your application.
Please find enclosed the general information, conditions and necessary forms that apply.
 
Goethe-Institut Kenya:
 
Annexes:
- Annex A: Description of the service
- Annex B: Selection Criteria
- Annex C: Price form - to be completed by the bidder
- Annex D: Template curriculum - to be completed by the bidder
- Annex E: Standard Contract
 
1.General information on the call for tenders
 
The Goethe-Institut is the cultural institute of the Federal Republic of Germany active worldwide. It promotes the knowledge of the German language abroad and maintains international cultural collaborations.
 
The project "Jenga CCI – Global Project Cultural and Creative Industries" aims to improve the economic perspectives of cultural and creative actors in Kenya. This is achieved through capacity building programs and networking of cultural and creative actors.
 
Since the arrival of Covid-19, digital is no longer a domain reserved for only a few sectors; it is now also essential in the cultural sector. It is in this context that the Goethe-Institut Kenya would like to develop a hybrid training program to enable music producers to improve their technical skill set as well as to better cope with a changing scene during times of a pandemic; and to use the knowledge and skills acquired in music production and distribution to access new markets and audiences, and to generate additional revenue through a diversified portfolio. The Goethe-Institut Kenya wishes to support the music sector, which is one of the sectors most affected by the pandemic, and to participate in the recovery of the activities of cultural actors.
 
 
2. Information on the service
We are looking for a provider to design and implement two masterclasses for mid-level and advanced skill set trainings in the field of electronic music production and online distribution. The aim of the masterclasses are: deepening the knowledge of working with digital software, broadening the knowledge on mastering, understanding of the latest developments, and train on the options of digital distribution of music globally.
 
Please find the detailed description of the expected services in Appendix A "Service Description".
 
Both trainings should take place once between 01.08.2021 and 31.10.2021.
 
The max. cost per training should not exceed 3.250.000,00 KSH (25.000€), the total volume of the tender should not exceed 6.500.000,00 KSH (50.000,00 €).
 
If the masterclasses to be carried out between August and October 2021 are successful, the Goethe-Institut is reserving the option to host up to two additional masterclasses in 2022.
 
 
3. Procedure and conditions

3.1 Procedure:
 The invitation to tender is a public invitation.
 
The type of contract referred to is a service contract (see Annex E "Standard Contract") with a maximum duration of three (3) months from August 2021 to October 2021 with the option of extension for a second instalment of the two implemented masterclasses in 2022.
 
3.2 Application Information:
 
Submission of applications/bids shall be made electronically to the project coordinator: Susanne.gerhard@goethe.de
 
The documents to be submitted electronically are:
 - Presentation of the structure (e.g. premises, equipment, capacity, human resources)
- Annex C "Price sheet".
- Annex D "Template curriculum Masterclass”
- Proof of previous experiences on expertise of the local scene and bidder´s professional background
 
The deadline for submission of applications is 15.08.2021 at 18h00 (EAT).
 
Questions from candidates concerning the procedure and the application documents must be submitted exclusively electronically and in text form. The deadline for any questions expires five (5) days before the submission deadline. The response is electronic.
 
No remuneration is granted for the preparation of the offer. The application files become the property of the client. The files are treated as strictly confidential and will not be passed on to third parties.
 
Each tenderer may submit only one application. The application must be complete. The application is complete when all required documents are included in full.
 
Subcontracting is not permitted.
 
The award documents shall only be provided electronically by the client.
 
4.Procedure following receipt of applications
 
After the deadline for the submission of applications has expired, the applications will be examined in the order in which they were received by at least two representatives of the client. The client may call on third parties for this purpose. The date of receipt of the submitted documents has no relevance for the selection of the tenderer(s). Documents received after the deadline for submission of applications will not be considered.
 
Applications will be reviewed for completeness, accuracy, appropriateness and cost effectiveness.
 
If the price or cost of a tender on which the contract is to be awarded appears to be abnormally low in relation to the service to be provided, the contracting authority will ask the tenderer for clarification.
 
• No draft-offers are entertained.
• The offer has to be perfectly legible so that there can be no doubt as to words and figures.
• Language for all correspondence and documents to be submitted is English.
• For the purposes of comparison, the prices need to be quoted in Kenya Shilling (KES)
• Company confidential information in the offer should be clearly marked as such.
• Changes and editing of the documents that are supplied by the contracting authority are strictly prohibited.
• Submission of an offer implies acceptance of all the terms and conditions set out in this invitation to tender and in the description of services. It is binding on the bidder to whom the contract is awarded for the duration of the contract.
• If, in the opinion of bidder, the tender documents contain errors, inconsistencies and/or if, in the opinion of the bidder, there is an infringement of the regulations in the award procedure, the bidder must notify the awarding authority of this immediately before submitting the tender.
 
5. Evaluation of tenders
 
The contract will be awarded to the ‘most economically advantageous’ offer. This will be evaluated on the basis of the following award criteria:
 
Criteria for selection Breakdown %  Points
 0-5
Quality of the curriculum proposal submitted (Appendix D "Curriculum Template") ;
Logistics of Implementation and Planning of the Masterclass ; Logistical Capacity to conduct training (in compliance with barrier measures including space and equipment)
40  
Experience in the field of music production and distribution and local knowledge of the scenes
 
30  
Price (Annex C "Price Sheet") 30  
TOTAL 100  


5 points = good / 3 points = sufficient / 1 point = insufficient
4 and 2 points = intermediate values
0 points = no verifiable bid documents submitted
 
Price:
A total of 5 points can be achieved for the price. The offer with the lowest price, receives the full score 5. All other offers are interpolated linearly in such a way that the ratio between the lowest price and the offered price is multiplied by the maximum achievable score (5). Thus, the following formula applies:
 
Lowest price / price of the bidder(s) x 5 = maximum achievable score.
 
 
6. Anti-Competitive Behaviour
 
Anti-competitive arrangements, particularly agreements and recommendations regarding the following are forbidden:
• Profit Margin
• Profit sharing
• Prices
• Deficiency Compensation / Redundancy Pay, etc.
• Terms & Conditions for delivery of service, payment and contract which influence the pricing apart from exceptions mentioned in the GWB (German Competition Law, implementing article 101 of the EU treaty)
• Whether to submit or not to submit an offer.
 
 
7. Miscellaneous
 
The information, materials and documents made available by the contracting authority may only be used for the purpose of this tender, have to be kept strictly confidential and are not allowed to be re-circulated to third-parties without prior approval of the contracting authority.

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ANNEXES