Jenga CCI - Global Project

Update

In response to the Government of Kenya’s directives and guidelines to curb the spread of COVID-19, the JENGA CCI team at the Goethe-Institut Nairobi is primarily working from home. We continue to be available during business hours on email and telephone. Please find our contact information here.

About the project

In Kenya and most other African countries, the cultural and creative industries form part of the fastest growing and most dynamic economic sectors. On behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) and the Goethe-Institut - Project; Culture and Creative Industries promotes the emerging market of cultural and creative industries in Africa and the Middle East.

In Kenya, JENGA CCI – Project Culture and Creative Industries aims at sustainable development and supporting culture and creative industries through an integrative educational and funding strategy as well as promotion of advocacy. Given targeted interventions in knowledge exchange, capacity building, and structural reforms on a legal and economic level, JENGA CCI aims to unlock the enormous potential of the creative industries through:

  • Training and capacity building for practitioners in the cultural and creative industries
  • Promotion of cooperative projects and structures by holding intra- and intersectional dialogues and networking events.
  • Support of business development models, economic and legal counselling for companies in the cultural and creative sector.
  • Development and promotion of interest groups and advocacy.

Project Collaborators

Twaweza Communications Limited is a strategic communication institution established in 2000 and based in Nairobi. Working in the areas of public policy, media and culture for sustainable development Twaweza Communications is committed to increase public knowledge and action through research, training, advocacy and documentation for accessibility, agricultural policy, and sustainable environment, equity in gender relations, accountable leadership and people centred governance.

For JENGA CCI, Twaweza Communications delivered training and workshop sessions for various creative practitioners as well as contributed to policy advocacy, capacity building and knowledge exchange.

Imara Round Tables
Seven round table forums were held between April and November 2019. The themes covered included Entertainment Law and Intellectual Property; Opportunities for Cooperation in Film, TV and Digital Media; Skills and the Future of Creative Industries; Creative Industries in Urban Environment; The Gaming Industry in Kenya; Tourism and Cultural Industries;  and Trade and Cultural Industries. Participants included creative sector stakeholders from education institutions, legal profession, government agencies, creative industry practitioners among others.

Policy Advocacy
Often using results from the Roundtable series, Twaweza Communications continues to engaged various stakeholders in the development of policy for the Creative Sector.  In July 2019, Twaweza participated in the review of the Department of Culture and Heritage Strategic Plan. They have also facilitated workshops on the National Culture Policy and Bill and continue to engage and advise on policy.
HEVA Fund is an East African Company that believes in the transformative social and economic potential of the creative sector in the East African region. Since their inception, they have sought to be at the forefront of helping producers of cultural goods and services in Kenya and in East Africa to build high-value, profitable businesses, where new ideas will come to life, and where the highest potential for great profits, great jobs and happy people will be found.
In collaboration with JENGA CCI, HEVA Fund has designed a facility focused on young women in creative enterprises, looking to increase their production capacities, launch new product lines, invest in new technology and expand their distribution networks in the East African market. HEVA Fund is an East African Company that believes in the transformative social and economic potential of the creative sector in the East African region. Since their inception, they have sought to be at the forefront of helping producers of cultural goods and services in Kenya and in East Africa to build high-value, profitable businesses, where new ideas will come to life, and where the highest potential for great profits, great jobs and happy people will be found.
In collaboration with JENGA CCI, HEVA Fund has designed a facility focused on young women in creative enterprises, looking to increase their production capacities, launch new product lines, invest in new technology and expand their distribution networks in the East African market. The Young Women in Creative Industries Fund is directed at supporting the applicants‘ working capital needs as well as acquisition of production assets. Alongside the financial investment, business support and learning facilities to improve the productivity of successful beneficiaries will be provided in the following ways:
  • Investments in production, inventory and logistics technologies
  • Support increasing the unit value of a product by product development
  • Increasing access to necessary post-production capacities

Current Projects

State of the ARt is a joint initiative between the Goethe-Institut and BlackRhinoVR that sets out to use immersive technologies to change the way artists create and experience art. Established in 2016, BlackRhino VR is a Kenyan based virtual and augmented reality agency located in Nairobi that specializes in creating AR/VR content and solutions that are adaptable and relevant to the African market.

Pilot phase
Running from September 2019 to February 2020, the flagship project for State of the ARt took part in four phases namely: 
-weekly trainings of visual artists in various AR/VR software from the technical team at BlackRhinoVR
-art creation and critique sessions under the direction of  curator Nyambura M. Waruingi
- Integration of AR/VR assets created.
-and finally, a two week exhibition at the Goethe-Institut Nairobi titled NOMA! An XR Experience that showcased the work of the 7 participating artists. The exhibition was accompanied by a framework program that engaged artists, industry professionals, AR/VR enthusiasts and students. 
 
Find out more about the project here.


Current Project
Now in its second session; State of the ARt#DC(DuringCovid) aims to continue supporting artists in learning, experimenting and creating using AR and VR technologies. Adjusting to the realities and precautions necessary during this time of COVID, the program has been modified to take on fewer participants and combine online classes, tutorials,guides and one-on-one sessions to ensure effective social distancing.
The PerFORM music incubator is a 3-month live performance and music business program created to upskill emerging artists and their managerial teams. The incubator, a brainchild of Muthoni Drummer Queen and her team, aims to professionalize the live output of performers, train the technical crew in the live music scene and deliberately develop an ecosystem of professionals working to service the music industry including artist managers, PR practitioners and festival/event producers.

Pilot phase
Over a three month period that kicked off in September 2019, a team of seasoned professionals in the music industry worked with six young Kenyan artists through a series of classes, light and sound workshops, and direct coaching sessions to elevate their live performance presence and develop music business skills in branding, PR, intellectual property management, publishing and distribution. To showcase the growth of the artists and their bands over the project period, an Openhouse was scheduled from the 12th -14th of March but was canceled following government directives banning public gatherings to manage the spread of COVID-19. Find out more about the project’s first phase here.

Current Projects
Soon to launch its second session, PerFORM offers a more robust live performance and music business curriculum to participants, expanding its class selections to include workshops in songwriting and music production, while creating a cycle of three cohorts in a year to reach more emerging artistes and aspiring music business professionals.
Artworlds is a distance-learning podcast based on interviews with art practitioners who are successfully navigating the terrain of global artworlds. This particular, embedded knowledge is narrated through stories and anecdotes; it is a dynamic and experimental education platform designed to be easily assimilated by listeners. Rather than traditional lecture-based input that students are forced to learn at specific times, this contemporary approach gives agency and control to the students.

The podcast is a co-production between the School of Arts and Technology (SCAT) at the Technical University of Kenya and the research group Netze of the Academy of Media Arts in Cologne(KHM). The initiative is led by Melisa Allella (TUK) and Sam Hopkins (KHM) and facilitated by the Goethe-Institut.
 

Past Projects

The Creatives Business and Professional Empowerment Project was a collaboration between JENGA CCI and the Technical University of Kenya (TUK). This project supported the industry with basic and in-depth training aimed at professional and business development. 
These were facilitated through workshops, breakaway discussion forums, industry visits and open forum discussions, training in the areas of marketing, audience development, branding and product development, communication, financial management and networking.
The Copyright Project is an initiative in collaboration with WiBO Culture Artcellerator, a social enterprise that incubates and accelerates creative solutions for the changing world. Since 2016 WiBo Culture applies design thinking approaches to bring forth new solutions to the poorly structured and managed creative economy in Kenya.

The Copyright Project plans to educate and enable paralegals to administer the basic intellectual property management services at the grassroots. This initiative contributes to the array of long term solutions enabling socioeconomic resilience and sustainable livelihoods for creative entrepreneurs.  Within the pilot phase of the project an IP management handbook tailored for the Kenyan creative economy shall be tailored and utilized to educate paralegals throughout various counties of the country. Woking closely with the Kenyan Copyright Board (KECOBO) the Copyright Project will train and certify IP management agents (certified IPMA), who will be destined to work from Huduma Centers in four counties in Kenya. 

Research Reports

In 2019, Jenga CCI commissioned Santuri Media to conduct research resulting in the report: Stories and Studies of Gaming in Kenya, Tanzania and Rwanda.

The Gaming Industry in Kenya and the broader East African region has increasingly been a point of interest, and potential growth within the creative and cultural sector. According to the 2018-2022 Entertainment and Media Outlook: An African Perspective by Price Waterhouse Coopers, the video game industry grew at a rate of 21.2% in 2016 and is projected to grow at a rate of 13.2% between 2017 and 2022. The Goethe-Institut, Nairobi continues to engage with the gaming industry through workshops, roundtable discussions, exhibitions and longer-term funded projects. In 2019, Jenga CCI commissioned Santuri Media to conduct research resulting in the report: Stories and Studies of Gaming in Kenya, Tanzania and Rwanda. 

The five articles in the report can be read below:
-Analogue to Digital: The mechanics of gaming and the metagame
-Fast and Curious: The multiple actors in gaming and emerging technologies in Kenya
-Beyond hunting games and banking on betting: The example of Tanzanian Gamers and Academics
-This industry is big, bigger than Hollywood: Expanding gaming and production in Rwanda
-Kenya, Tanzania, Rwanda: Onward Together, Forging an Inclusive community.