Social Media Content for “The Right To Be Cold”

Social Media The Goethe-Institut (Norway/Finland) is looking for an agency / a freelance social media editor to develop social media content / a social media campaign based on the content of the project website “The right to be cold”* 

The assignment includes:

  • Creating a series of 20 posts (visuals / videos / text) based on the published articles
  • All posts should be delivered for Facebook, Instagram and Twitter (in terms of platform logic and picture sizes/ratios.
  • All posts should follow the Goethe-Institut CD and especially the aesthetics of the project website (orange)
  • Posts should be created in English and will be translated into Russian, Sami languages, Norwegian, Finnish, English, German, French, Inuktitut by the Goethe-Institut. Transferring the translation into the visuals is a part of the assignment.  

Please note that the social media content should be sensitive, impactful and created in a sustainable way. Knowledge or experience in topics like Indigenous rights, self-determination, climate change and how to communicate on it is important for the assignment. Please think about the different languages within the project as not only means of translating the content but also enriching it.
The social media content will be assessed and discussed with the editorial board of the project. Please include two feedback sessions and corrections into your proposal.
The social media editor reports to the Goethe-Institut Finnland. The work should start in August 2021 and the last post should be delivered by the end of October 2021. The working language within the team is English.
We are looking forward to your proposal that includes a rough sketch of one Instagram-Post based on the content on the project website as well as the quote for the assignment including statutory value-added tax.
Please apply to by 31st may 2021.

*The Name “The Right to be Cold” The title of the project comes from the long battle of Inuit to have their rights linked to climate change. The book of the same name by Sheila Watt-Cloutier (2015, Allen Lane Publication), testifies of her pioneering work in connecting climate change to human rights with the Inuit legal petition she and 62 fellow Inuit from Canada and Alaska launched to the Inter America Commission on Human Rights in Washington DC in 2005. Inuit leaders and climate change activists use this expression to capture their struggle and hope for political leaders to realize their communities are being severely impacted by climate change. Although the Commission did not go ahead with the Inuit petition they did have a historical hearing on the legal impacts and connections between climate change and human rights. Okalik Eegeesiak, Former Chair of the Inuit Circumpolar Council (ICC) used the expression in her discourse at the United Nations Framework Convention on Climate Change COP 21 December 3, 2015 in Paris, France: “Climate change is not just an environmental issue it is a human rights issue and the melting of the Arctic is impacting all aspects of Inuit life, therefore, the final text must make the rights of Indigenous peoples operative and keep it in Article 2.2. We have the right to be cold” argued Eegeesiak. KontaktTop