Film Zur Rettung der Popkultur

Tuesday Film Screening

The following 18 videos from 2008-2015 show that there is still much to be discovered with regard to German music videos, but also that a high level of artistry has been maintained when it comes to some musicians, who have been committed to creating sophisticated visual forms for nearly two decades.
Music videos are the visual components of pop music. Music television, which in the 1980s spectacularly expanded the visual side of music far beyond the record cover, thus creating a new dimension in music and images for pop and subcultures, is now history. Today, MTV, the birthplace of the music video as we know it, only shows soap operas for a limited audience on pay TV. But music videos are now available on other channels and are spreading on special internet platforms, such as Vimeo and Vevo, Tape.tv and Clipfish in Germany, and recently, Spotify and Facebook, as well as Youtube, of course. Increasing bandwidths and the extensive spread of mobile phones world-wide have made it possible to watch music videos while out and about, or in your own living room. Likewise, music videos have also become an element of physical spaces, such as in clubs in southern countries, which would be unthinkable without screens showing video clips along with the club music. As in the past, pop and subcultures teach and spread styles, poses, dance moves and social practices through music videos.

Goethe-Institut | Kiyovu
Free Entrance
 

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