A Project for Professional Orientation
Enterprise German

Enterprise German connects German with Economics. It is designed for schools that would like to build a bridge to the working world or to expand their contacts with companies in the region. The project combines aspects of professional orientation with a motivating idea contest, which appeals to the creativity and inventiveness of students.

The central task is to develop an innovative product or an innovative service idea for a company in the local environment. The new product / service idea should be a useful extension of the company's offer and should be marketable. Students will also create an advertisement (for example a video clip) and a commercial slogan in German promoting their business idea to potential German speaking clients.

An essential part of the project is the contact with the partner company. This provides students with a realistic insight into the working world and offers useful information for developing a company profile as well as for the invention of the new product/service idea.

The project aims to show students an insight into the professional world by providing cooperation between schools and enterprises. It motivates students to learn German and aims to show them how German can advance their career.

The project consists of 10 aims

1. Improve their knowledge of German
   to make German teaching more concrete and realistic, thus strengthening students' motivation for learning
2. Improve personal career opportunities and future prospects
   to demonstrate the value of German for the professional career
3. Offer guidance
   to assist young people in their professional orientation and transitionfrom school into the professional world
4. Analysis of the economic area & contact with partner company
   to provide insights into the world of work and in vocational, economic and social contexts
5. Possible cooperation with the economics teacher
   to promote an interdisciplinary and CLIL (Content and Language Integrated Learning) - related teaching, which integrates content frombusiness management and marketing into the German language
6. Dual learning
   to foster learning partnerships between schools and enterprises
7. Visibility of the school in the region
   to increase the didactic offer of schools
8. Social responsibility
   to promote the social image of companies
9. Dual education
   to promote the development of qualified young talent by companies
10. Work with media formats
    to increase the media competency of teachers and students