Enterprise German
A Project for Professional Orientation

Unternehmen Deutsch ©iStock

Enterprise German promotes the collaboration between schools and German companies / or Singaporean companies with a relationship to German speaking countries within the region. The project combines aspects of professional orientation with creativity and inventor spirit.

What Is Enterprise German?

Enterprise German connects German with economics. It is designed for schools that would like to build a bridge to the working world or to expand their contacts with companies in the region.

Enterprise German connects German with Economics. It is designed for schools that would like to build a bridge to the working world or to expand their contacts with companies in the region. The project combines aspects of professional orientation with a motivating idea contest, which appeals to the creativity and inventiveness of students.

The central task is to develop an innovative product or an innovative service idea for a company in the local environment. The new product / service idea should be a useful extension of the company's offer and should be marketable. Students will also create an advertisement (for example a video clip) and a commercial slogan in German promoting their business idea to potential German speaking clients.

An essential part of the project is the visit to the partner company. This provides students with a realistic insight into the working world and offers useful information for developing a company profile as well as for the invention of the new product/service idea.
The most convincing ideas will be awarded by a jury of experts in an awards ceremony towards the end of the year. The national winners will then compete in the international competition against winning teams from New Zealand, Australia, Thailand and Malaysia with more prizes to be won and announced in due time.
The project aims to show students an insight into the professional world by providing cooperation between schools and enterprises. It motivates students to learn German and aims to show them how German can advance their career.

The project consists of 10 aims
  1. Improve their knowledge of German
    to make German teaching more concrete and realistic, thus strengthening students' motivation for learning
  2. Improve personal career opportunities and future prospects
    to demonstrate the value of German for the professional career
  3. Offer guidance
    to assist young people in their professional orientation and transitionfrom school into the professional world
  4. Analysis of the economic area, company visit
    to provide insights into the world of work and in vocational, economicand social contexts
  5. Possible cooperation with the economics teacher
    to promote an interdisciplinary and CLIL (Content and Language Integrated Learning) - related teaching, which integrates content frombusiness management and marketing into the German language
  6. Dual learning
    to foster learning partnerships between schools and enterprises
  7. Visibility of the school in the region
    to increase the didactic offer of schools
  8. Social responsibility
    to promote the social image of companies
  9. Dual education
    to promote the development of qualified young talent by companies
  10. Work with media formats
    to increase the media competency of teachers and students


The teaching materials at A2 level are divided into three modules. The materials serve as a basis for the participation in the idea contest, but can also be used without taking part in the competition.

Unternehmen Deutsch Module 1 ©iStock

Module 1: Our Economic Area

Getting to know the domestic economy and finding a partner company.

Unternehmen Deutsch Module 2 ©iStock

Module 2: Our Partner Company

Visiting the partner company and creating a portrait of the company. 


Unternehmen Deutsch Module 3 ©iStock

Module 3: Our Business Idea

Inventing a product or service for the partner company. 


Impressions from Australia

Get an idea about the project Enterprise German from the Goethe-Institut in Australia, from planning to implementing the project. Enterprise German gives the students a great opportunity to use their language skills in real-life situations while combining language learning with cultural knowledge.

Enterprise German © Goethe-Institut Australien

Welcome to Enterprise German in Australia!

Which projects were successful in Australia? Take a look at the winners from 2018 and 2017.

Enterprise German Awards Ceremony 2018 Nora Aubineau-Schüssler from the winning team and German teacher Denise Parsons from the German International School Sydney with Eva Baker and Anna-Lena Schenck from the Goethe-Institut Australien at the awards ceremony in Melbourne on 9 November 2018 | © Tania Jovanovic Photography More than 300 students from 17 schools participated in the Australia-wide ideas competition Unternehmen Deutsch-Enterprise German in the school year 2018. Small groups of students worked together to develop an innovative product, service and marketing idea for their partner company. Out of 75 submissions, the most innovative eight ideas were announced at a festive awards ceremony in Melbourne on November 9. Students, teachers and principals as well as representatives of partner companies such as Bosch, DB Schenker, SBS German, Melbourne Design Studios and Bretzel Biz, the German Embassy and the German-Australian Chamber of Industry and Commerce came together to celebrate the creativity and inventiveness of this year's participants. Congratulations again to the proud winners and thanks to everyone who supports this great project for professional orientation.
1. SBS Kinderprogramm  / SBS German
SINN: Ivy Semple, Nora Aubineau-Schüssler, Saskia Scholle, Nelli Conrad
German International School Sydney, NSW   
Video wird geladen
2. Selbstgemachte Brillen der Zukunft / Dresden Optics
Fowlers große Jungs: Jeffrey Chum, James Liao, Mannie Psarakis, Travis Chun Yu
McKinnon Secondary College, VIC   
Video wird geladen
©Dresden Optics
3. Bosch Valet Parken - Autodienst / Bosch
Glühbirne: Thomas White, Elliot Starkey, Sophie Chen, Elizabeth Lim, Eloise Maher
Box Hill High School, VIC  
Video wird geladen
4. Wolkenschläfer / Lufthansa
Default: Daniel Frost, Eli Murray, Juan Blason
Kenmore State High School, QLD  
Video wird geladen
5. Backunterricht mit Wolfgang an Schulen  / King of Cakes
Cannibal Cakes: Sevval Cikrikci, Isobel Farmer, Lily Hall
Sandgate District State High School, QLD    
Video wird geladen
@King of Cakes

Designideen / Melbourne Design Studios
Die Jungunternehmerinnen: Nina Liu, Liying Yang, Angel Li
McKinnon Secondary College, VIC   Australisches Dirndl / Schnucki
Die Kahoots: Anna Petersen, Sophie Ellis, Kate Blee, Terina Pickering, Isabelle Chui
Ferny Grove State High School, QLD
Dirndl © Schnucki

Green Leaf - eine App, die Menschen mit Angst oder Stress hilft / Bayer
Dhanya Gajendran                                                                                                                                                     
Rossmoyne Senior High School, WA                                                                        
Enterprise German The winning team at the Awards Night at Kenmore State High School on 10 November 2017 | © Silver Rose Photography The piloting phase of the ideas competition Enterprise German has come to an end for the school year 2017. Student groups from three classes from the PASCH schools Box Hill High School (Melbourne, Victoria), Kenmore State High School, and Ferny Grove State High School (Brisbane, Queensland) have partnered with a company in their region to develop an innovative business idea as well as an advertisement idea.
It wasn't easy for the jury, consisting of representatives from educational institutions and the German Embassy, to select the three most creative ideas and associated commercials from the impressive 15 submissions.

1. Prize
School: Box Hill High School, Melbourne, Victoria
Group: 40 K
Partner company: Dresden Optics
Business idea: Retrievable Glasses
TV ad:
Retrievable Glasses Retrievable Glasses | @Box Hill High School 2. Prize
School: Kenmore State High School, Brisbane, Queensland
Group: Ta Dah!
Partner company: King of Cakes
Business idea: The Treasure Box
Radio ad: Treasure Box Treasure Box | @Kenmore State High School 3. Prize
School: Ferny Grove State High School
Group: Kirschkuchen
Partner company: Des Alpes
Business idea: The Rösti Train

The Rösti Train The Rösti Train | @Ferny Grove State High School