A Project for Professional Orientation
Enterprise German promotes the collaboration between schools and German companies / or Singaporean companies with a relationship to German speaking countries within the region. The project combines aspects of professional orientation with creativity and inventor spirit.
The central task is to develop an innovative product or an innovative service idea for a company in the local environment. The new product / service idea should be a useful extension of the company's offer and should be marketable. Students will also create an advertisement (for example a video clip) and a commercial slogan in German promoting their business idea to potential German speaking clients.
An essential part of the project is the visit to the partner company. This provides students with a realistic insight into the working world and offers useful information for developing a company profile as well as for the invention of the new product/service idea.
The project consists of 10 aims
- Improve their knowledge of German
to make German teaching more concrete and realistic, thus strengthening students' motivation for learning
- Improve personal career opportunities and future prospects
to demonstrate the value of German for the professional career
- Offer guidance
to assist young people in their professional orientation and transitionfrom school into the professional world
- Analysis of the economic area, company visit
to provide insights into the world of work and in vocational, economicand social contexts
- Possible cooperation with the economics teacher
to promote an interdisciplinary and CLIL (Content and Language Integrated Learning) - related teaching, which integrates content frombusiness management and marketing into the German language
- Dual learning
to foster learning partnerships between schools and enterprises
- Visibility of the school in the region
to increase the didactic offer of schools
- Social responsibility
to promote the social image of companies
- Dual education
to promote the development of qualified young talent by companies
- Work with media formats
to increase the media competency of teachers and students
The teaching materials at A2 level are divided into three modules. The materials serve as a basis for the participation in the idea contest, but can also be used without taking part in the competition.
Winner from 2019
The piloting phase of the ideas competition Enterprise German has come to an end for the school year 2019. Two student groups from the Ministry of Education Language Centre have partnered with a German company in Singapore to develop an innovative business idea as well as an advertisement idea.
It wasn't easy for the jury, consisting of experts from the Goethe-Institut Singapur, to select the most creative idea and associated commercials from the impressive submissions.