Bauhaus meets Brauhaus. Goethe Pop Up Seattle partners with Lowercase Brewing and Bottleworks to can German-American Friendship – and we want YOU to help us design the label for the beer release in summer 2021. Get creative in this Bauhaus-inspired workshop!
102 years ago this April, the Staatliches Bauhaus opened in Weimar. An avant-garde institution built on revolutionary ideas, its influence extended far beyond its operations, and continues to shape our design language to the present day.
This workshop immerses itself in Bauhaus philosophy--the symbiosis of art and craftsmanship--and focuses primarily on graphic design. This background will inform and inspire the practical component of the workshop: designing the label for the latest beer creation from Lowercase Brewing.
The B(r)auhaus workshop is a refreshing Saturday program for designers, design aficionados, and beer lovers alike!
The workshop will take place virtually and the number of participants is limited. Some experience with graphic design is desired but not required. The workshop is appropriate for anyone from beginners to established designers.
Workshop Session #1 - Bauhaus & Brauhaus
Saturday, 05/15/2021, 11:00 AM - 12:30 PM (PDT)
- Background and beginnings of the Bauhaus in a historical context
- Insight into the mindset and the union of different disciplines and workshops
- Introduction to the color and form theory of the Bauhaus masters
- Graphic examples in the spirit of the Bauhaus as well as basics of graphic design
The workshop will be led by
Jan Christian Schulz. We will welcome a special guest from Lowercase Brewing who will provide insights into the philosophy of the brewery before the workshop closes with the kick-off for the practical design task.
Workshop Session #2 - Feedback & Mentoring
Saturday, 05/22/2021, 11:00 AM - 12:30 PM (PDT)
- Mentoring session and feedback on each participant’s current status of the designed beer label
- Tips & support for the creation of individual designs
For the mentoring session, our workshop facilitator Jan Christian Schulz will be joined by Hamburg-based designer and art director
Nathalie Krammer, whose work focuses on branding for the food and fashion industry.
In the weeks following the second workshop session, a jury will select a B(r)auhaus label from the workshop results submitted by June 1st, which will get printed on the new beer can of the Lowercase brewery! The designer of the winning label will receive a design fee of $500. All submitted designs will be featured in an online exhibition.
Meet the Workshop Facilitator:
© Jan Christian Schulz
Jan Christian Schulz completed his product and industrial design studies at the University of Hanover and the FHNW in Basel. After graduating, he relocated to Frankenberg, where he worked as a project manager for the Thonet furniture manufacturer. As a design ambassador, he traveled through the U.S. in autumn 2019 for the German Design Museum Foundation with Bauhaus workshops and, on his return, began studying social design at the Design Academy in Eindhoven.
Both workshops will take place online as Zoom meetings. Registration is required to attend. Please send an email to
info-seattle@goethe.de to let us know that you would like to sign up.
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