VUCA@Goethe Resilience Programme

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We are living through unprecedented times in our globalised world with the emergence of the Covid-19 pandemic having not only shaken and taken lives, but also threatened livelihoods and economies on a dramatic scale. Now more than ever, there is a need to support social, creative, and cultural entrepreneurs in ways that respond to their challenges. Therefore, Goethe-Institut through the Cav’ Creative Economies Project and in partnership with Hub@Goethe have launched an intensive 3-month virtual programme. 

The VUCA@Goethe programme is geared towards helping early-stage but seasoned creative, social, and cultural entrepreneurs to build resilient operations during this changing and volatile business environment. Many of us react to very challenging life experiences with a flood of strong emotions and uncertainty. Forging a path to resilience will enable entrepreneurs to withstand the challenging conditions. By framing the emerging business environment as VUCA – volatile, uncertain, changing, and ambiguous – this programme is built to assist to better navigate the entrepreneurial reality, and transition from surviving to thriving.


VUCA@Goethe Resilience Programme objectives:
  1. Enable you to name and describe the effects of Covid-19 on your business and develop the business language for your experience.
  2. Help you build a positive view of yourself and confidence in your strengths and abilities to respond to the challenges you have faced.
  3. Increase your understanding, ability, and capacity as a creative, cultural and/or social entrepreneur to make realistic recovery business development plans and steps to carry them.
  4. Develop your problem-solving skills, and craft an individualized, simple strategy to build a business that can move towards thriving.
  5. 5. Immerse you in a community of other social, creative, and cultural entrepreneurs to share ideas, debate perspectives, and ultimately contribute to an environment of safety and vulnerability.
On behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit (GmbH) and the Goethe-Institute promote the emerging market of cultural and creative industries in Africa and in the Middle East.
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