Hub@Goethe Photo: Goethe-Institut Südafrika / Shirin Motala

HUB@GOETHE is a mentorship programme for cultural and social entrepreneurs who have great ideas with a lot of potential, but are lacking the hands-on entrepreneurial skills to get their businesses off the ground. The new intake of entrepreneurs have recently been selected for the fourth cycle of the Programme, however due to the unprecedented increase of coronavirus cases, we have had to postpone our starting date until further notice.

HUB@GOETHE is a seven month programme, run in cooperation with Karani Leadership, focusing on real-life business development from envisioning to pivoting. It includes different formats of learning: our one-week Business Boostcamp makes sure that even the last creative gets their numbers in order, our Feedback Fridays create a space for honest, constructive feedback and Strengths Coaching helps the Hubbers (our affectionate name for the entrepreneurs) to develop and grow their personalities in areas most beneficial for their businesses. Next to skills training, HUB@GOETHE offers a physical co-working space situated in our Library, where the Hubbers have access to uncapped Internet, printing facilities as well as meeting rooms. The programme follows a “Hot-Desk” model, whereby the entrepreneurs are encouraged to make use of the whole library space, in an effort to create a “living” library.

2019 Testimonials


2018 Testimonials


Further Information 

An overview of the individual participants can be found here: Meet the Hubbers!
Imagination Nights: Our public event series in which the Hubbers showcase their projects. A great way to exchange ideas and network for all budding entrepreneurs in the social and cultural economies. More info can be found closer to the dates on our Eventspage or our Social Media channels.

A recap of our November Imagination Night:

Impressions of our first HUB@Goethe turn can be found in the video below.

HUB@Goethe is part of The Cultural Entrepreneurship Hub project, a collaborative project with the Strascheg Center for Entrepreneurship (SCE), funded by the German Federal Foreign Office. It is supported by the network of public funding agencies for the cultural and creative industries in Germany (Promoting Creative Industries - PCI) and Kreative Deutschland.