Hub@Goethe © Goethe-Institut Südafrika / Shirin Motala

The HUB@Goethe is a mentorship programme for cultural and social entrepreneurs who have great ideas with a lot of potential, but are lacking the hands-on entrepreneurial skills to get their business off the ground. The fourth term will begin in April 2020, for which the Goethe-Institut will carefully select a small group of individuals who will then go through a rigorous training programme in the following months.

The sevent month programme, which is run in cooperation with Karani Leadership, focuses on the real-life development of a business from envisioning to pivoting. It includes different formats of learning: the one-week Business Bootcamp makes sure that even the last creative gets his numbers in order, the Feedback Fridays create a space for honest, constructive feedback and the Strenghts Coachings help the participants to develop and grow their personalities in areas most beneficial for their business. Next to the skills training, HUB@Goethe offers a physical office space situated in our Library, where the participants have access to uncapped Internet, printing facilities as well as meeting rooms. The programme follows a “Hot-Desk” model, whereby the Hubbers (our affectionate name for the participants) are encouraged to make use of the whole library space, in an effort to create a “living” library.

2019 Testimonials


2018 Testimonials


Further Information 

An overview of the individual participants can be found here: Meet the Hubbers!
Imagination Nights: Our public event series in which the Hubbers showcase their projects. A great way to exchange ideas and network for all budding entrepreneurs in the social and cultural economies. More info can be found closer to the dates on our Eventspage or our Social Media channels.

A recap of our November Imagination Night:

Impressions of our first HUB@Goethe turn can be found in the video below.

HUB@Goethe is part of The Cultural Entrepreneurship Hub project, a collaborative project with the Strascheg Center for Entrepreneurship (SCE), funded by the German Federal Foreign Office. It is supported by the network of public funding agencies for the cultural and creative industries in Germany (Promoting Creative Industries - PCI) and Kreative Deutschland.