The new Hub is situated on the gallery level of the Goethe-Institut’s library. There will be eight workplaces available for creative entrepreneurs who are working on an innovative and digital project. The seats are allocated according to a "call for applications" for a defined period of six months. The eight hubbers can present their project to the public twice during their stay in the Goethe-Institut’s library. They are then encouraged to remain in touch with the institute as "Goethe-Hub alumni". Due to the library’s focus on the field of digital games, projects in this area are preferred.
The library at the Goethe-Institut has launched an informal training programme for the general public called eSkills Connect. Here the hubbers have the chance to share and expand their knowledge.
The hubbers will be provided with mentoring tailored to their needs, through individual mentoring and group mentoring.
The Goethe-Institut is striving for a network with the already existing hubs in Johannesburg. The hubbers at the Hub@Goethe are then given the opportunity to exchange ideas and information informally with other hubs. Joint events will take place throughout the year.
In Cooperation with Strascheg Center for Entrepreneurship at Hochschule Munich and the German Federal Foreign Office.