The townships of South Africa are relics of the apartheid regime. The effects of neglect in the past are reflected, among others, in the lack of resources, infrastructure and in the high unemployment. In the face of these challenges, entrepreneurship is seen as a key factor for the creation of jobs and economic growth.
The Cav' Townships project aims to address youth unemployment and income generation in the creative industry through entrepreneurship. The objective of the project is to develop and then implement formats for the development of professional perspectives in the creative space. The main focus is on supporting the generation of income, be it through independent, entrepreneurial activities or through the expansion and transfer of competences in order to help young people in finding employment.
In partnership with well-established township hubs, the project will conceptualize interventions for promoting the creative industry to access new markets and provide support to the cultural and creative infrastructure of townships.
The project is aimed at youth aged 18-35 who are involved in the creative industry in townships, particularly women and establishments and initiatives that are involved in this creative industry.
The project “Cultural and Creative Industries” is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in cooperation with the Goethe-Institut. It improves employment and income opportunities for creative professionals in six partner countries; Lebanon, Jordan, Iraq, Kenya, Senegal, and South Africa and operates mainly in the music, fashion, design and animation sectors. In addition to promoting the development of entrepreneurial, digital, creative and technical skills through training programmes, the project aims to strengthen the framework conditions and the ecosystem of the cultural and creative industries.
In 2021, the Cav’ Townships project in partnership with township-based hubs will train 80 creative entrepreneurs in four cohorts of 20 participants each, between May and September using a Business Toolkit previously developed.