Pusha Entrepreneurship Training Programme 2021

In 2019, the Cav’ Townships project in partnership with Emzingo developed a Business Toolkit targeted at creative entrepreneurs at ideation stage. This toolkit is meant to support creatives in understanding early stage entrepreneurship and in accessing incubation support.

In 2021, the Cav’ Townships project in partnership with township-based hubs will train 80 creative entrepreneurs in four cohorts of 20 participants each, between May and September using the Business Toolkit. 

Entreprenerdy is an entrepreneurship support platform where the Business Toolkit will be hosted and delivered to each cohort in 21 days of training. Mentorship and training will all take place on the Entreprenerdy/Cav’ Townships white label platform designed for the Business Toolkit training (goethe.entreprenerdy.com). Mentors will be trained and certified by Entreprenerdy during the week preceding the 21-day training. Each participant will receive a stipend to implement small resilience measures in their business based on guidance from their mentors. These may include registering the business, establishing an online presence, purchasing data/internet for marketing and sales or creating a small prototype.

To achieve fairness and transparency in the participant selection process, a three member jury has been appointed to set criteria and select successful participants.
The 8-week timeline for the recruitment and running of each cohort will be as follows:

Week 1-3
Partner Hub runs a recruitment programme within their communities. Candidates apply on goethe.entreprenerdy.com until a set deadline. The application form asks business idea specific questions according to set criteria for selection.

Week 4
The jury selects 20 participants from all applications for a particular cohort, according to set criteria. Communication is sent out to successful participants, including contracts and schedule.

Week 5
Entreprenerdy trains and certifies participating mentors on platform use and Business Toolkit methodology to enable them to better support entrepreneurs.

Week 6-8
The 21-day Business Toolkit training programme is delivered through the facilitation of Entreprenerdy. Training takes place on Mondays, Wednesdays and Fridays. Mentorship will take place on Tuesdays and Thursdays on the Entreprenerdy platform as well as on Zoom. The programme moderator will during this time facilitate and lead mentorship, coordinate training and ensure quality delivery of the programme.


Pitching Day
All entrepreneurs, mentors and jury will convene at a physical venue (GI/Participating hub) for a day of pitching after the training programme. Entrepreneurs will pitch their businesses incorporating tools and learnings of the 21-day training for a place in the Ekasi Labs incubation programme. 
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