Deadline for the submission of offers: September 25, 2023 – 18h00 SAST
Facilitator – Masterclasses on Marketing
Context
Cav’ Creative Economies is a Goethe-Institut initiative that comprises the two projects Cav’ Platform and Cav’ Township. The programme aims to contribute to the creative and cultural industries in South Africa, through enabling creative organisations and small businesses towards income generation. In 2023, the Cav’ Creative Economies project has a particular focus on supporting gender transformation within the Culture and Creative Industries (CCI). Thus, the four training programmes implemented are only targeted at women participants.
About Goethe-Institut
As the Federal Republic of Germany’s internationally active cultural institute, the Goethe-Institut promotes access to the German language, encourages international cultural cooperation and provides up-to-date information about Germany. With 157 institutes in 98 countries, as well as cooperative arrangements with partner establishments, the Goethe-Institut’s global network offers 1100 points of contact around the world.
Objective
Through different training programmes, the Cav’ Creative Economies project supports young creative practitioners towards more sustainable income generation . For these young professionals to be able to market their businesses more successfully, the Goethe-Institut seeks to run Masterclasses on marketing strategies and skills. This should increase the visibility of the businesses to help generate more income and diversify their markets.
Deliverables:
The selected service provider will fulfil the following in October/ November 2023:
Conduct 3 Masterclasses für 20-30 participants per masterclass in different locations within Gauteng.
- Each masterclass should run for two days.
The Goethe-Institut will provide venue, catering, equipment and stationery
Outcomes of the training should include, but are not limited to:
i. Understanding the key elements of marketing
ii. Understanding the basics of market research and marketing analytics
iii. Introduction to digital tools for marketing
iv. Understanding the key elements of branding. - Submit a post-training report.
- Submit a Masterclass proposal that includes detailed approach and training modules, previous training record, as well as facilitator’s profile
- Detailed budget including all required services and VAT
Submissions after the deadline will not be considered. The evaluation of bids consists of two parts: Price (50%), quality of offer/proposal (50%).
- Experience in delivering trainings within the CCI sector
- Strong Marketing and communications background of facilitators
- Proposals from women or female led businesses are encouraged
Submission Deadline
Offers need to be submitted electronically to Julia Scheller (Julia.Scheller@goethe.de) with the subject line
“Masterclass Marketing” no later than September 25, 2023 18h00 SAST. Late submissions will not be considered. The Goethe-Institut reserves the right to ask for additional documentation after submission.
Contact for further Enquiries
For any queries, please contact:
Julia Scheller,Project Manager Cav’ Creative Economies
Julia.Scheller@goethe.de
About the project “Cultural and Creative Industries"
The project “Cultural and Creative Industries” is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in cooperation with the Goethe-Institut. It improves employment and income opportunities for creative professionals in six partner countries; Lebanon, Jordan, Iraq, Kenya, Senegal, and South Africa and operates mainly in the music, fashion, design and animation sectors. In addition to promoting the development of entrepreneurial, digital, creative and technical skills through training programmes, the project aims to strengthen the framework conditions and the ecosystem of the cultural and creative industries.