MEAL - Music in Africa Foundation

Description of tasks and services for the framework contract; Conducting training and support in the institutionalisation of the monitoring, evaluation, audit and learning programme of the ACP-EU FUNDED Sound Connects Fund project (SCF)

Deadline for the submission of offers:
September 15, 2021 – 18h00 Pretoria

The Goethe-Institut, in partnership with the Music In Africa Foundation, invites a company or a consortium of companies/freelancers to bid for a contract to provide training and support services for the MEAL component of the Sound Connects Fund


Goethe-Institut and Music In Africa Foundation recently started the implementation of Sound Connects Fund, a 40-month initiative funded by the European Union (EU) in partnership with the Secretariat of the African, Caribbean and Pacific (ACP) Group of States. The Sound Connects Fund will support creatives in Southern Africa in nine countries namely – Zimbabwe, Zambia, Malawi, Mozambique, Angola, Namibia, Botswana, Lesotho, and Eswatini. The project aims at supporting creatives and practitioners through sub grants to improve their products and services, in gaining more access to markets and to finances as well as in implementing initiatives focused on audience literacy. Two organizations are leading the action and involved in working with a diversity of creatives, key institutions, organizations, public and private organizations in the nine countries.

Music In Africa Foundation is a non-profit, pan African organization with a vision to be the leading source of information and exchange in and for the African music sector. The objectives of the Music In Africa Foundation include: providing reliable and useful information that promotes the African music sector and its operators; connecting and promoting exchange between music operators from, or related to, Africa and its diasporas; promoting and encouraging the creation of content by Africans, about Africa or related to Africa and its diasporas; improving the distribution, accessibility and viability of such content; promoting the spirit of entrepreneurship among the African music sector; enhancing music education; facilitating and promoting, through research, development and education, the use by professionals and audiences of current and future technologies; and providing one single and viable access point for all of the above that links existing initiatives, services and resources.

Goethe-Institut: as the Federal Republic of Germany’s internationally active cultural institute, the Goethe-Institut promotes access to the German language, encourages international cultural cooperation and provides up-to-date information about Germany. With 157 institutes in 98 countries, as well as cooperative arrangements with partner establishments, the Goethe-Institut global network offers 1100 points of contact around the world. 

Key responsibility / Objective

Develop and implement a training programme and M&E support services targeting beneficiaries of the Sound Connects Fund project (primarily arts organisations from across Southern Africa). The service shall be delivered in the institutionalisation of the monitoring, evaluation, audit and learning programme of the Fund.

Monitoring, Evaluation, Audit (Accountability) and Learning (MEAL) are critical for building a strong, global evidence base around the Sound Connects Fund project, for assessing the wide, diverse range of interventions being implemented while also capacitating the grantees to fully contribute to economic growth in the region. A key area of focus will be around ongoing learning and reflection, which will ensure that grantees periodically learn from experts, own performances as well as from each other to improve and perform to the desired standards.

Essential elements of the bid:
The aim is to conclude a framework contract with a company/a consortium of companies or of freelancers who shall fulfil all the deliverables as follows;

1. Monitoring and Evaluation tasks
a) Read available project information to gain a strong understanding of the action, its goals and targets.
b) Develop a well-structured and efficient work plan
c) Facilitate and conduct M&E induction workshops for successful grantees in consultation with the SCF management. However, the main objective will be to capacitate each grantee to monitor their own engagement and performance and have the ability to deliver on their envisioned outputs and outcomes. Institutionalising the M&E principles in each grant.
d) In consultation with the SCF management, support all grantees on M&E and also support them with their individual M&E plans and the implementation thereof.
e) In consultation with the SCF management, develop complementary reporting templates that may be used by grantees to report on achievements/challenges.
f) Training the SCF team members on the use of M&E as a Project Management tool.
g) In consultation with the SCF management, produce two short promotional videos in English about the actions of the programme and its achievements. (July 2022 and July 2023.)
h) In consultation with the SCF management, conduct an evaluation of the grantees projects to see if they have achieved their intended outcomes. Mid- term and end term evaluations.

2. Facilitation of learning (Sound Connects Academy):
a) The service provider will need to have an understanding of the typical needs of grantees and be able to provide training, assessment and certification for different courses and where possible; accreditation. The courses should be presented in a hybrid fashion using virtual methods as well as face to face interactions where conditions allow. The training will need to be presented in English and the trainer will need to be able to produce and/or source content that can be accessed by trainees digitally. The grantees/trainees will range from about 10 to 15 in number, but this figure will increase for the project’s second and third year. The trainees are practitioners in the creative industry across different mediums and reside in different  3 countries in Southern Africa. The grantees will be trained in the various courses including (but not limited to): Financial Management, Fundraising, Managing the Arts Programme, Business Development, Communication, Marketing and International Cultural Cooperation.
b) The learning programme as described above will be known as the Sound Connects Academy and learning material will be accessible by both the grantees and the general creative and cultural sectors.
c) In consultation with the SCF management, facilitate learning events for the grantees to learn from each other; where the focus would include what is working and not working and areas for improvement.
d) In consultation with the SCF management, facilitate grantee catch-up Information exchange sessions.
e) In consultation with the SCF management, the service provider will need to produce learning materials in PDF, presentations and tutorials that can be downloaded from a portal that will be specifically created for the purpose; and that can be accessed by everyone that has responded to the bid call. These learning materials are to be uploaded and made accessible during different times along the life of the project and will be announced publicly as to their availability.

3. Writing of best practice reports (short publications)
a) In consultation with the SCF management and using SCF project data, produce annual Good Practices Publication in English: physical copies as well as web based. Physical copies also distributed to all grantees and stake holders.
b) In consultation with the SCF management, develop annual publications that can be used by arts practitioners to learn about the various learning points of the academy reporting (for example, covering topics such as Financial Management, Fundraising, Managing the Arts Programme, Business Development, Communication, Marketing and International Cultural Cooperation.) The publications’ tentative dates are July 2022 and July 2023. Formats: physical copies but should be possible to upload to a web portal. Physical copies shall also be distributed to stakeholders across the region.
c) In consultation with the SCF management, research into policy and legal frameworks and produce a research paper on policy and legal frameworks impacting CCIs in Southern Africa.
d) In consultation with the SCF management, produce annual project reports emanating from collated project data. The language of the reports and books shall be English, however it will be advantageous for the service provider to demonstrate their capacity to translate materials to Portuguese.

Note: The expertise of the consultant will guide the deliverables of the outputs in these ToRs, but the final tasks and scopes will be approved by the SCF management team.

Profile of Service Provider Qualifications of personnel

  • Expertise and experience of working in the Southern Africa region in M&E training and support and developing MEAL reports.
  • Expertise in M&E processes including log frame creation, data collection, data analysis, data visualization and program evaluation
  • A professional team all with a wide range of diverse abilities.
  • Experience in impact and outcome evaluations and performance assessments.
  • Experience in monitoring support (monitoring /performance frameworks, indicators and plans, data quality audits/assessments.
  • Experience in capacity building training and workshops, M&E systems development and support mentoring.
  • Experience in conducting professional training and learning using different mediums.
  • Experience in evaluation and research and report writing

Qualifications of personnel
  • Clear indications of all personnel involved (by providing respective CVs); preferably personnel is qualified in qualitative and quantitative data collections and has a decent understanding of the cultural and creative scene in Southern Africa. Past experience working in/with the different focus countries of the project is preferable.
  • Overview of past experience of the bidding company/consortium of companies/freelancers covering at least the last three years, (maximum the last six years)
  • Indication of language abilities, especially with regards to Portuguese; any personnel involved in the M&E training and support must be able to communicate fluently in English.

Budget plan and other aspects
  • Prices (presented either in ZAR or EUR) must include any taxes and other components (e.g. internet access, working materials, etc.); The Goethe-Institut will only pay the total price as indicated by the offer. An indication of the desired payment modalities (e.g. monthly, quarterly, instalments, etc.) would be desirably included in the bid.
  • Any equipment needed for the provision of the tasks shall be provided by the contractor. Travel by the service provider where necessary will need to be included in the work plan, but listed as separate items in the offer with related costs. Project-related travel, expenses are reimbursed exclusively in accordance with the finance protocols existing in the SADC region. All travel has to adhere to the Covid-19 protocols currently operational in the region.
  • Music In Africa Foundation and Goethe-Institut shall not be able to provide working spaces.

General provisions
  • Rights of usage: The Goethe-Institut and Music In Africa Foundation shall be granted an exclusive right to use the products of the contract for all known and unknown types of use, which is unlimited in terms of time, space and content. This right of use also extends to the right to utilise individual parts or the entire product in connection with other works not originating from the contractual partner.
  • Criteria for selection: A committee compiled by the Goethe-Institut and the Music In Africa Foundation will evaluate the different bids submitted. Submissions after the deadline will not be considered. The Goethe-Institut reserves the right to ask for additional documentation after submission. The evaluation consists of four parts: Price (30%), quality of proposed project team (20%), regional expertise (20%) and quality of the offer (30%). The offer with the highest number of cumulative points across all four sections will be awarded.
  • Relevant project documents: Upon conclusion of the contract including necessary confidentiality provisions, relevant project documents will be made available to the successful bidder. The log frame can be requested by potential bidders before the submission of an offer. 

Submission of proposals

Only qualified and experienced service providers capable of delivering services on time and at affordable rates with a proven track record will be considered. The successful service provider will work closely with the overall Project Coordinator and is accountable to Goethe-Institut. The contract will be signed with Goethe-Institut and the service provider is expected to present (within a week of signing the contract) their MEAL Training and support plan to Goethe-Institut as a PDF document. Interested service providers should submit detailed technical and financial proposals with a detailed budget detailing all costs related to this call. The set of proposals should include:
a. A technical proposal with an Executive Summary, Appendices and CVs of personnel.
b. A Financial proposal should recommend a payment schedule based on milestones and deliverables.
c. A detailed work plan outlining activities, deliverables, milestones and targeted completion dates.
d. A list of references for similar work done. Full contact details of references (including email, telephones, addresses, contact person, cell phone numbers, and websites (if any.)
e. The service provider should agree to sign Goethe’s agreement with agreed addendums and when necessary, variations of terms of contract.

General information
The service provider’s contract shall be one year (12 months) with an option of renewal for another year (12months), subject to satisfactory deliverables of agreed and contracted terms. There shall be predefined and agreed milestones and deliverables for each task and a payment schedule to suit the delivery. The proposal should therefore demonstrate the fee structures across the main deliverables as indicated in this call for SCF management to consider.

a. Bidders should note that this is a project where time, affordability and availability are of essence. Once contracted, there will be no extension of allocated time, beyond the closing date.
b. Failure to comply with the provisions of the contract could render the cancellation of the contract without prejudice to the contracting party.
c. Goethe-Institut reserves the right not to appoint any consultant/service provider/ or to appoint the work to more than one bidder.
d. Goethe-Institut reserves the right to undertake reference, and other checks and by responding to this bid, the consultant(s)/service provider hereby gives Goethe-Institut consent/authority to undertake such checks.
e. Goethe-Institut reserves the right to withdraw this bid/ or amend these terms of reference by notice in writing (email or posting on the website) to only shortlisted bidders who will have responded to this call prior to the closing date.
f. The award of the contract will be based on best value for money that being the best outcome for Goethe-Institut as a whole, considering price, economic, environmental and social benefits (if applicable)
g. Goethe-Institut reserves the right not to make an award or to accept the lowest bid.


Candidates are invited to submit a budget and proposal that is a maximum of 15 pages, outlining proposed process with time frames, by the closing date.

• Questions regarding the award of the contract must be sent to Dr Johannes Backhaus and or Ms Priscilla Mwasinga in English under the keyword "Training and support services for the MEAL programme" by no later than September 8 2021. The questions of all bidders and the answers of the contracting authority will be made available to all bidders anonymously. If, in the opinion of bidder, the tender documents contain errors, inconsistencies and/or if, in the opinion of the bidder, there is an infringement of the regulations in the award procedure, the bidder must notify the awarding authority of this immediately before submitting the tender.

Anti-Competitive Behaviour
Anti-competitive arrangements, particularly agreements and recommendations regarding the following are forbidden:
  • Profit Margin
  • Profit sharing
  • Prices
  • Deficiency Compensation / Redundancy Pay, etc.
  • Terms & Conditions for delivery of service, payment and contract which influence the pricing apart from exceptions mentioned in the GWB (German Competition Law, implementing article 101 of the EU treaty)
  • Whether to submit or not to submit an offer.

• The information, materials and documents made available by the contracting authority may only be used for the purpose of this tender, have to be kept strictly confidential and are not allowed to be re-circulated to third-parties without prior approval of the contracting authority.
• Costs incurred for the preparation and presentation (including travel expenses) for the bid cannot be reimbursed. Unless otherwise agreed, the documents, samples, etc. attached to the bid will pass into the ownership of the contracting authority; bidders cannot claim a reimbursement of any costs.

The instructions on submission of offer.
Offers need to be submitted electronically (preferably in one PDF) in English to Dr. Johannes Backhaus ( and Ms Priscilla Mwasinga ( with the subject line “Sound Connects Fund MEAL Training and Support Services Proposal” no later than 15 September, 2021 – 18.00h Pretoria. Late submissions will not be considered. 

Contact for further inquiries

Dr. Johannes Backhaus, Senior Expert Cooperation and Third Party Funding,
Ms Priscilla Mwasinga, MEAL Officer,