Social Media Assistance
Contract Period: 15. October to 18. December 2026
Maximum Hours: 20 hours per week on an honorary basis
The Goethe-Institut e.V. is a federal intermediary organisation whose objectives are to promote knowledge of the German language abroad, to foster international cultural cooperation and to convey a comprehensive image of Germany by providing information on cultural, social and political life.
Scope of Services
The service provider will support the Goethe-Institut’s social media activities across its communication channels and departments.
Content Creation
- Copywriting for social media posts in line with the Goethe-Institut's (visual) language and communication objectives.
- Creation of visual assets, including graphics, shorts, reels, and other digital content, in accordance with the Goethe-Institut’s visual identity guidelines.
Content Research and Ideation
- Research of relevant topics, trends, and audience interests.
- Development of creative content ideas and campaign concepts.
Strategic Social Media Advisory
- Advising Goethe-Institut departments on social media strategies and promotional approaches for events, projects, and campaigns.
- Recommending platform-specific communication tactics and best practices.
Coordination and Meetings
- Participation in regular coordination meetings, as required.
- Provision of strategic input and progress updates during meetings.
Content Planning
- Maintenance of a structured content scheduling system
Reporting
- Preparation and submission of a monthly social media report, including key performance indicators, content performance analysis, insights, and recommendations.
Deliverables
- Social media content (texts, graphics, short-form videos) as agreed.
- Content planning and scheduling system.
- Strategic advisory support for departmental campaigns and events.
- Monthly performance and analytics reports.
- Participation in coordination meetings as required.
Profile
- University degree in communications, cultural management, marketing, or equivalent professional experience
- Minimum 3 years' experience in social media communications within the creative or cultural sector
- Demonstrated experience designing multi-channel social communications campaigns for various target groups.
- Strong written and verbal communication in English; French, and/or German an asset
- Understanding of regional media landscapes across Sub-Saharan Africa
- South African residence or a valid work permit
Pricing and Quotation Requirements:
Interested service providers are requested to submit a quotation that includes:
- CV
- A fixed hourly rate in South African Rand (ZAR), inclusive of all applicable taxes.
- Examples of previous work, including social media campaigns, graphics, videos, or content portfolios.
- Confirmation of availability during the contract period.
- Confirmation of adequate work environment (internet, equipment etc.) to be fully operational.
- For non-South Africans: Proof of a valid work permit
Please add the following declaration of consent to your application: “I consent to the processing of my personal data contained in the application documents for the purposes of the admission procedure at the Goethe-Institut.”
Important note on the application procedure:
Only complete applications will be considered. Applicants with disabilities or applicants with equal status will be given preferential consideration in the event of equal professional suitability.
Contact: Nesa Fröhlich nesa.froehlich@goethe.de
The application deadline is 13.10.2026.
