We are seeking a qualified Social Media Manager to join our team starting September 2024, in a freelance, part-time capacity.

The German Film Office is an initiative of the Goethe-Institut and German Films. Based in New York, we collaborate with local partners to bring the best of contemporary and repertory films from Germany to U.S. audiences.

Requirements:

• College education (BA);
• Professional experience with Instagram and Facebook content management;
• Familiarity with social media management platforms including Hootsuite and Meta Business;
• Experience with Letterboxd and LinkedIn;
• Excellent editorial skills (German language skills welcome but not required);
• Solid photo-editing and reel-making skills;
• Knowledge of foreign film (familiarity with German films welcome but not required);
• Experience working with arts/film organizations;
• Based in the New York area and able to attend occasional evening events in the city

Our ideal candidate is someone who:

• Will manage our social media platforms, keep them up to date, and engage our followers;
• Will develop a social media strategy with us and help us expand our target audience, particularly its younger segments;
• Is a reliable, independent worker who juggles multiple platforms simultaneously and is finely attuned to their individual requirements and nuances;
• Is both a creative thinker and able to translate ideas into action while meeting all deadlines;
• Is outgoing and excited about foreign film and interacting with filmmakers, occasionally on camera

 
Job description:

• Regularly post @germanfilmoffice on Instagram and Facebook (multiple posts and stories per week);
• Keep Letterboxd page up to date;
• Start a LinkedIn page and keep it up to date;
• Upload trailers to YouTube as needed;
• Develop strategies to promote special film programs with boosted posts, paid ads, campaigns, stories, reels, Facebook events etc.;
• Research and post information about German film events in the U.S.: new releases; Oscar® nomination process in the category Best International Feature Film; German films on the U.S. festival circuit; any special events, retrospectives, tributes involving films and/or filmmakers from Germany in the U.S.;
• Prepare social media schedule based on news and events listed in the monthly German Film Office newsletter, including paid ads and boosted posts;
• Make sure to post a range of formats, including photos and reels, interviews, trailers, event reminders, film news, film recommendations etc. in a language that appeals and engages our target audience;
• Occasionally conduct short interviews with filmmakers and/or audience members during our evening events;
• Communicate with followers, i.e. monitor comments, respond to direct messages, keep track of shares etc.;
• Compile monthly performance metrics for the various platforms

Please note: hours and work volume vary throughout the year but will rarely exceed 10 hours/week. While this is a remote position and your physical presence will only be required occasionally, you are always welcome to work at our office near Union Square.

Salary: $1500/month

Please email your resume and a one-page vision of your contribution to our social media platforms to gfo-newyork@goethe.de by August 26. Only applications of candidates based in the New York area will be considered. No phone calls, please.