Jutta Emes

Jutta Emes
Jutta Emes | © Jutta Emes

Vice President of Digitization at the Bauhaus University Weimar | Germany

Jutta Emes is professor of marketing and media and vice president of internationalization and digitalization at the Bauhaus University Weimar. She is also a member of the Administrative Board of Mitteldeutscher Rundfunk. Her research focuses on brand management, communication, social networks, international market entry strategies and digital information products.