RÜTLI-WEAR was launched in 2006 as an anti-stigmatization campaign after unprecedented media hype made the Rütli secondary school in the impoverished neighbourhood of Neukölln synonymous with misguided educational and failed integration policies. Rather than talking about and judging teenagers of non-German origins, the project gives them back the prerogative of interpreting their own lives and their own issues. In an extra-curricular open workshop under expert supervision, they try out craft projects, learn techniques of design expression and create their own fashion label, selling the hand silkscreened clothing as a pupil company. The association produces positive synergies from urban transformation processes and opens new perspectives through unusual, creative alliances.
Copyright photos: RÜTLI-WEAR e.V.
Branding, fashion design, textile production and distribution, silkscreen printing, further education, training in business skills and PR, empowerment of disadvantaged youngsters, Do-it-yourself, "Eigenarbeit"
Social workers, teachers, pupils, young creative professionals
Stigmatization of city quarters as no-go areas, social polarization, discrimination in the education system, youth unemployment, gentrification