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Egypt

3la Maddad

3la Maddad is an initiative to strengthen the cultural ecosystem in Egypt. Adopting the approach of the cultural ecosystem means we see culture as a dynamic structure in which artistic production and distribution are closely interconnected with various actors and resources. This interplay creates space for creative processes and sustainable development.
Main Graphic Logo of 3la Maddad

3la Maddad | © Goethe-Institut Kairo

3la Maddad will run for three years until fall 2028, focusing on three key areas:

  1. Capacity development for cultural professionals and technicians
  2. Support for cultural spaces programming
  3. Knowledge transfer and networking

Trainings

Over the next three years, 120 participants will join our training programs in technical production, cultural management, and curating & programming. Applications are open to all through public calls, and a jury will select the participants.

Open Call: Cultural Management Training Program

The Goethe-Institut Egypt invites qualified service providers to apply for the design and implementation of a cultural management training program within the framework of the 3la Maddad initiative.

Submission deadline: 21 June 2026, 11:59 EEST (UTC+3))
Submission method:
E-Mail: 

3lamaddad@goethe.de

Data Protection Notice according to Art.-13 and Art.-14 GDPR(PDF, 155 KB)

Appendix Self Declaration(DOCX, 49 KB)

Service Description Cultural Management Training Program(DOCX, 82 KB)



 

Grants, Trainings & Mentoring for Cultural Spaces

60 cultural spaces will receive grants, participate in cultural management trainings, and benefit from and mentoring to develop one-year programs. Program development starts withwhat’salready there: existing spaces, technology, and team capacity. Participation is open to all via public calls, with applications reviewed by an independent jury. We welcome small emerging spaces as well as medium-sized andestablishedvenues to join this initiative.

Parallel Program

Job Shadowing

After completing the training, 135 graduates will gain hands-on experience through three-month job shadowing placements in cultural organizations — deepening their practical skills and building professional networks.

Contact & Information

E-Mail: 3lamaddad@goethe.de

3la Maddad is an initiative by Drosos Foundation, Ford Foundation, and Goethe-Institut to strengthen the cultural ecosystem in Egypt.