Martina Schmid-Lindenmayer
Project Coordinator Educational Service
martina.schmid-lindenmayer@goethe.de
Enterprise German
A Project for Professional Orientation
Enterprise German connects learning German with economics and promotes the collaboration between schools and German companies or companies in Singapore with a relationship to German speaking countries. The project combines aspects of professional orientation with creativity and inventor spirit.
Enterprise German connects German with Economics. It is designed for schools that would like to build a bridge to the working world or to expand their contacts with companies in the region. The project combines aspects of professional orientation with a motivating idea contest, which appeals to the creativity and inventiveness of students.
The central task is to develop an innovative product or an innovative service idea for a company in the local environment. The new product / service idea should be a useful extension of the company's offer and should be marketable. Students will also create an advertisement (for example a video clip) and a commercial slogan in German promoting their business idea to potential German speaking clients.
An essential part of the project is the contact with the partner company. This provides students with a realistic insight into the working world and offers useful information for developing a company profile as well as for the invention of the new product/service idea.
The central task is to develop an innovative product or an innovative service idea for a company in the local environment. The new product / service idea should be a useful extension of the company's offer and should be marketable. Students will also create an advertisement (for example a video clip) and a commercial slogan in German promoting their business idea to potential German speaking clients.
An essential part of the project is the contact with the partner company. This provides students with a realistic insight into the working world and offers useful information for developing a company profile as well as for the invention of the new product/service idea.
The project aims to show students an insight into the professional world by providing cooperation between schools and enterprises. It motivates students to learn German and aims to show them how German can advance their career.
The project consists of 10 aims
The project consists of 10 aims
- Improve their knowledge of German
to make German teaching more concrete and realistic, thus strengthening students' motivation for learning - Improve personal career opportunities and future prospects
to demonstrate the value of German for the professional career - Offer guidance
to assist young people in their professional orientation and transitionfrom school into the professional world - Analysis of the economic area & contact with partner company
to provide insights into the world of work and in vocational, economic and social contexts - Possible cooperation with the economics teacher
to promote an interdisciplinary and CLIL (Content and Language Integrated Learning) - related teaching, which integrates content frombusiness management and marketing into the German language - Dual learning
to foster learning partnerships between schools and enterprises - Visibility of the school in the region
to increase the didactic offer of schools - Social responsibility
to promote the social image of companies - Dual education
to promote the development of qualified young talent by companies - Work with media formats
to increase the media competency of teachers and students
martina.schmid-lindenmayer@goethe.de
Enterprise German: Projects
The piloting phase of the ideas competition Enterprise German has come to an end for the school year 2019. Two student groups from the Ministry of Education Language Centre have partnered with a German company in Singapore to develop an innovative business idea as well as an advertisement idea.
It wasn't easy for the jury, consisting of experts from the Goethe-Institut Singapur, to select the most creative idea and associated commercials from the impressive submissions.
School: Ministry of Education Language Centre (MOELC)
Partner company: Lufthansa
Business idea: Lufthansa’s Plane Ground
Partner company: ARD
Business idea: Deutsch, Deutlich – die neue DaF-Zeitung und App
It wasn't easy for the jury, consisting of experts from the Goethe-Institut Singapur, to select the most creative idea and associated commercials from the impressive submissions.
1st Prize
School: Ministry of Education Language Centre (MOELC)
Partner company: Lufthansa
Business idea: Lufthansa’s Plane Ground
2nd Prize
School: Ministry of Education Language Centre (MOELC)Partner company: ARD
Business idea: Deutsch, Deutlich – die neue DaF-Zeitung und App
Fourteen German language learners from the GESS (German European School Singapore) participated in the project "Enterprise German". Six groups of students visited "their" partner company and created and presented an innovative business idea.
Take a look!!
A special "Thank you" to the participating students and partner companies!
Take a look!!
A special "Thank you" to the participating students and partner companies!
BMW - Museum in Singapore
Lufthansa Technik - Marketing
Lufthansa - German Quality, Global Taste
Paulaner - Flavoured Beer
Paulaner - German Summer
Silesia - Schmeckt unsere Alpen!
5 German language learners from the OFS (Overseas Family School) and 21 German language learners from the MOELC participated in the project "Enterprise German". A total of six groups of students visited "their" partner company and created and presented an innovative business idea.
Take a look!
A special "Thank you" to the participating students and partner companies!
Partner company: BMW
Business idea: BMW EJ1
Partner company: Paulaner
Business idea: Device for easy pouring
Partner company: Paulaner
Business idea: Souvenir shop for Paulaner
Partner company: ARD
Business idea: Advertisement for ARD-programmes in simple language
Partner company: Silesia
Business idea: Advertising poster for flavours for targeted business customers
Partner company: LH Technik
Business idea: Advertising posters for targeted business customers
Take a look!
A special "Thank you" to the participating students and partner companies!
Zukunftsauto BMW EJ1
School: OFSPartner company: BMW
Business idea: BMW EJ1
"Shark Tank"
School: OFSPartner company: Paulaner
Business idea: Device for easy pouring
Paulaner
Souvenir Shop
School: MOELCPartner company: Paulaner
Business idea: Souvenir shop for Paulaner
Radio Ad for German Learners
School: MOELCPartner company: ARD
Business idea: Advertisement for ARD-programmes in simple language
Advertising Poster for Flavours
School: MOELCPartner company: Silesia
Business idea: Advertising poster for flavours for targeted business customers
Advertising Poster for LH Technik
School: MOELCPartner company: LH Technik
Business idea: Advertising posters for targeted business customers
Projects MOELC
17 German learners from Ministry of Education Language Centre (MOELC) participated in the project "Enterprise German". A total of five groups of students visited "their" partner company and created and presented an innovative business idea.Take a look!
A special "Thank you" to the participating students and partner companies!
Erlebe BMW bei einer Tasse Kaffee
School: MOELCPartner company: BMW
Auf dem Spuren des verlorenen Henkelpotts
School: MOELCPartner company: BVB
Lufthansa Technik: Halptera
School: MOELCPartner company: Lufthansa Technik
Clever gebraut, nachhaltig gebaut.
School: MOELCPartner company: Paulaner
Aus Abfall wird Aroma!
School: MOELCPartner company: Silesia
Projects NUS
For the first time, a group of 28 students from NUS took part in the project. A total of 7 groups of students visited "their" partner company and created and presented an innovative business idea.Take a look!
A special "Thank you" to the participating students and partner companies!
BMW Marketing Campaign
School: NUSPartner company: BMW
BMW-eigene Ladestationen
School: NUSPartner company: BMW
ARD Werbespot - Die Kulturkarte
School: NUSPartner company: ARD
ARD
Paulaner Werbespot - München trifft Marina Bay
School: NUSPartner company: Paulaner
Paulaner
Siemens Healthineers
School: NUSPartner company: Siemens
Automatisiertes Online-Portal
School: NUSPartner company: Lufthansa Technik
Social Media Kampagne für Silesia
School: NUSPartner company: Silesia
