Little Gems – The best Commercials

In Germany, just as in the US, television and commercials go hand in hand. Most of the time TV-ads make you want to change channels or press mute. But if you take a closer look, you can discover little gems.

BVG – Next Stop: World Cultural Heritage


With a lot of self-irony and humor, the BVG (Berliner Verkehrsbetriebe) uses its commercial “Next Stop: World Cultural Heritage” to explain to us why it is a real landmark of Berlin and deserves to be a UNESCO World Heritage Site. The commercial leads us through the Berlin subculture with comments in the best “Berlin slang” and describes the city’s peculiarities in an amusing way.

Deutsche Bahn – What’s IN with us!


The Deutsche Bahn commercial “What’s IN with us” does away with old clichés and role models. Here, women are encouraged to pursue male-dominated professions such as IT, engineer, train conductor or boss. For the campaign, women at Deutsche Bahn are specifically brought into focus by sharing success stories of their employees and inspiring other women as role models. By doing this, Deutsche Bahn is sending a credible sign of diversity and equality. - “Together we go all IN.”

Netto and Tabaluga – So That Children Can Achieve Anything


Children in power! Astronaut or activist, Pope or politician, children can achieve anything if we support and encourage them to believe in their dreams. With its commercial “Netto and Tabaluga - So That Children Can Achieve Everything,” Netto Marken-Discount supports the Peter Maffay Foundation, which advocates for disadvantaged children. The commercial, with the song “Nessaja” by Peter Maffay providing the musical background, puts the children at the center of the action and wonderfully illustrates the limitless possibilities of our children.