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Chapter 150 Years Levi Strauss & Co.
This year, the world-famous jeans company Levi Strauss & Co. celebrates its 150th anniversary. Originally from Buttenheim in Germany, Levi Strauss emigrated to the U.S. in 1847 and a few years later designed the 501 jeans model that is still often worn today. The new U-Häppchen for March is dedicated to American jeans, fashion and culture.
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This year, the world-famous jeans company Levi Strauss & Co. celebrates its 150th anniversary. Originally from Buttenheim in Germany, Levi Strauss emigrated to the U.S. in 1847 and a few years later designed the 501 jeans model that is still often worn today. The new U-Häppchen for March is dedicated to American jeans, fashion and culture.
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März 2023 U-Häppchen
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