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Ivana Müller Positions. Copyright: ???
Key Lecture Rifkin
Rifkin Vortrag © NTNU ÔÇô Norwegian University of Science and Technology
"The Role of Sharing in the Third Industrial Revolution (and the Zero Marginal Cost Society)"

The American economist and bestselling author Jeremy Rifkin is convinced that capitalism as we know it has come to an end. Interconnected communications, energy, and logistics networks enable productivity to grow while marginal costs are steadily declining. According to Rifkin, we are entering an age in which our lives are defined not by markets but by our participation in a global Collaborative Commons.

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