Andreas Laux has a résumé like a bad hand of cards: no suit, no strategy. He studied at the German School of Journalism, churned out news at Focus Online, taught GQ Germany how the internet works, and fed Alexa a steady diet of German dad jokes. He later ran Netflix’s social channels and has since been advising companies and trade groups. One thing hasn’t changed much, though: his undying love for pop and schlager—in every imaginable flavor.
