Spiesser, Yaez and
Freihafen are the three big names: youth magazines that are free to readers and offer a fresh perspective on youth culture. Now well-established beyond the mainstream, they spurn the glitz and glamour, celebrity lifestyles, boy and girl bands, style and fashion features that are the stock-in-trade of most youth magazines. Sales are increasing, advertisers are keen – and so are the readers.
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